Let's review.
Player A receives a student discount available to all MSU students.
NCAA, unable to find anything substantial, ignores shopkeeper's statements that discount was available to all MSU students (as stated in newspaper article), and rules player ineligible.
MSU obtains court injunction allowing player to play during investigation.
NCAA, in defiance of all logic, rules that discount was a violation, and forces forfeiture of all games Player A participated in.
Should we have not fought the ruling in court? In hindsight, yes. But at the time, it was beyond all belief that the NCAA would ignore the facts of the case and simply rule as they wished.
Something like that now would make ESPN highlights for days, and they'd probably back off...probably.
Now, with that in mind, as well as the random enforcement of the rules seen over the last few years, do we really have people who say that the shopkeeper in our 1970's case, or the booster in Tiregate, or even Kenny Rogers need to face jail time? Do you really want to tie criminal penalties to the whims of an organization as random as the NCAA?