I thought the article raised some interesting ideas:
* Assigned seating would make a nice difference. Let students buy in blocs if they want. It would raise the argument of the Greeks getting the best seats, but no idea is perfect. Find a compromise.
* Concession prices could be adjusted to cater to students. Unless things are different than the used to be over there, the students are confined to a given area and others are excluded anyway. Could we have the concession prices in the student area adjusted downward in a manner similar to the price of their tickets? Dollar hot dogs and hamburgers, dollar cokes, etc. Satisfactory concession service to the students would be a requisite for holding the contract for concessions throughout the rest of the stadium. If selling the students theirs for a dollar meant prices elsewhere needed to go up 25 cents per transaction, so be it. Aren't they our future donors? Aren't they worth the investment? They don't pay anything close to full price for tickets. Why should they pay full price for concessions? Maybe this idea is already in place - I admit I've done no research here - but I'd think I'd have seen it mentioned here already if it were the case.
* Take a hard look at who the games are being produced for. The article did a nice job of showing the producers of the Michigan games thinking of them as one thing and the attenders of the games thinking of them as something else altogether. I presume our administration and the SEC front office is doing its best to serve both TV and in-person attendees, but their manipulations of the model make me curious. As the writer of the article points out, it's not your typical for-profit model, where a price that gets too high and squelches demand can just be lowered and make everything swing back into line. People come to football games because they want to. At some point, there may be an adjustment that makes them no longer want to, and how and whether that can be corrected, who knows? I do think it's reasonable to ask if the students don't attend when they're students, why would they ever do so later on?