I think it's up to the production staff to write and edit a more interesting show. Mullen and Jack are the stars, and maybe they could do a better job, but to me the whole structure of the show is flawed. For example, playing music during highlights rather than discussing the game. The set -- wouldn't a table be better than two tired guys full length? The music. The video packages. The stories could be more varied and interesting. How about some real statistical analysis? How bout a little slow motion and close up video to teach the audience something about football? I love how Chris Collingsworth teaches me nuances of the game as he announces. Make the show worth watching.
It's like our ad -- the fight song ad. I hated it when I first saw it because I felt it had no message but I've changed my mind and I like it and I think the message is that MSU is a friendly, down home, spirited university. That's not all bad, but why not make two or three different ads with distinct messages and rotate them some? Anyway, this ad is an improvement over the old "Mississippi State of Mind" campaign, but I think adding some elements could make it even better.
Anyway, I don't know how the department works, but my suspicion is that the production staff and not the talent are where the improvement can originate.