The Office of Athletic Director

KingHigh

All-American
Apr 12, 2005
21,293
9,216
0
Julie Hermann has wrestling, soccer and basketball all starting to move in the right direction. She has outlined a clear vision for the future of Rutgers Athletics and established various funds to allow for more direct giving. I understand donations are also up. Some of this measured success might be completely independent of her, but she can say she's presided over it.

However her inability to secure the appropriate authority and investment in football from RU is a massive failure. Flood gets his private reassurances, he implies, not from Julie Hermann, but from Bob Barchi, whose apathy for football is well noted. Hermann's ineptitude in dealing with the media is embarrassing. Apparently she is not even allowed to speak with the media.

This means (at least to me) the two most visible functions of an athletic director - media relations and the hiring of a football coach - and not vested within her office.

Only at Rutgers. Either give her these powers, replace her with someone in whom you are able to trust with the office or replace whomever it was who thought this configuration could ever possibly succeed. Status quo of AD structure is ridiculous.
 

bac2therac

Hall of Famer
Jul 30, 2001
238,371
168,067
113
media relations is overrated as an athletic director, what exactly do you want her to be saying...and as long as Barchi is here you can hire any athletic director and they want be able to spend the $. That's the bottom line. Barchi's goals is to reduce the subsidy. That's not going to change whether Sean Frazier or Greg Schiano or Kate Sweeney is the AD
 

RUJohnny99

All-American
Nov 7, 2003
64,667
5,961
113
Flood gets his private reassurances, he implies, not from Julie Hermann, but from Bob Barchi, whose apathy for football is well noted.

I don't think apathy means what the people pushing this narrative think it means.

Apathy means right about now Barchi is getting his first cup of coffee & asking how Rutgers did on Saturday.
 
  • Like
Reactions: DirtyRU

KingHigh

All-American
Apr 12, 2005
21,293
9,216
0
Not sure how basketball is heading in the right direction. Is that based on the fact that we no longer have a coach abusing players? We are ranked dead last among BCS schools and I don't believe we have any verbals for next year's class.

The notion of having Sanders and, until a couple days ago, Kwe Parker together was thought of as a top national backcourt of the future. Basketball has nowhere to go but up.
 

bac2therac

Hall of Famer
Jul 30, 2001
238,371
168,067
113
Well Julie fixed up all the deplorable office space that this mom and pop operation had been allowing to fester for years. She also actually addressed the CVS contract extension something that TP seemed to be afraid to and actually was called out by CVS in the media to do something. I am not as familiar with soccer but didn't she keep the mens soccer coach when there was a movement to get rid of him. I see improvements across the board just in how little things are taken care of. She had a lot to clean up with an athletic department that was so behind the times.
 

KingHigh

All-American
Apr 12, 2005
21,293
9,216
0
media relations is overrated as an athletic director, what exactly do you want her to be saying...and as long as Barchi is here you can hire any athletic director and they want be able to spend the $. That's the bottom line. Barchi's goals is to reduce the subsidy. That's not going to change whether Sean Frazier or Greg Schiano or Kate Sweeney is the AD

I feel it is unusual for an AD to be stifled from speaking with the media, to the point where I was unable to find another example of this at another university, either presently or historically.
 

JERSEYROOTS

All-Conference
Oct 12, 2009
2,208
1,324
0
Julie is not to blame for the lack of large scale donors. Big money comes from relationship building. The art of the ask is all about who is doing the asking. At 6 a d 7 figure levels, you need someone who the donor cannot refuse. If we don't have those relationships, you can't blame the person who just took over the job. Not yet, at least.
 
  • Like
Reactions: RU MAN

KingHigh

All-American
Apr 12, 2005
21,293
9,216
0
I don't think apathy means what the people pushing this narrative think it means.

Apathy means right about now Barchi is getting his first cup of coffee & asking how Rutgers did on Saturday.

I think apathy means a lack of interest. Which is exactly what Barchi has displayed.
 

bac2therac

Hall of Famer
Jul 30, 2001
238,371
168,067
113
I cant name many athletic directors. Anything she says will be twisted by the Star Ledger. Id rather have her talking to donors which she does.

Again...what do you want her to say? Do you want her to say that Flood is a dud? The policy is to comment and evaluate after the season
 

bac2therac

Hall of Famer
Jul 30, 2001
238,371
168,067
113
and in typical knee jerk Rutgers fan behavior...because one bad thing happens (Flood), lets push our agenda to try and get more people out. So many of our fans are so shortsighted

hey lets fire Flood and Julie at the same time...so we have to pay both out AND then have a search for an AD which will take several months and then hire a coach in April or May..brilliant
 

KingHigh

All-American
Apr 12, 2005
21,293
9,216
0
I cant name many athletic directors. Anything she says will be twisted by the Star Ledger. Id rather have her talking to donors which she does.

Again...what do you want her to say? Do you want her to say that Flood is a dud? The policy is to comment and evaluate after the season

It's just a ground breaking approach to defining the role of AD -- with mixed results, to be kind.
 

ruhudsonfan

Heisman
Oct 20, 2003
31,454
12,375
0
How does one conduct research as to how much other AD's talk to the media?

I'll concede that she rarely ever speaks to the media. But I'm not yet buying into the idea that no example in the history of forever can be found that she is unique in this regard.

Is there a P5 AD in the land that has regular press conferences? Or gives regular quotes outside of scandals, arrests, emergencies or major announcements? etc?

What is the expectation? Weekly fireside chats? State of the Program updates?

What are we collectively looking for that she doesn't currently provide? The handful of times she's been pressed, she said she "supports" the head coach. What else can she say? She moved to fire him once and it failed. That is on her, but you can't cry over that at this point.

I have no problem sending them both packing, to be honest. That said, there is one thing I know and one thing I don't.

I KNOW that HCKF is not a P5 head coach.

The jury is out on whether she is a P5 AD.

If given the choice, I'll move on firing him and giving her a football coach hire. But she needs ammo in the gun. If that isn't coming institutionally, she needs to raise it. She has another 6-8 weeks to raise it.
 

RUJohnny99

All-American
Nov 7, 2003
64,667
5,961
113
I think apathy means a lack of interest. Which is exactly what Barchi has displayed.
Either he's this modern version of Steinbrenner pouring over the balance sheet and monitoring performance minute by minute

Or he honestly doesn't give a **** & defers everything to the people who hired to care, namely Julie.

Either narrative isn't very positive for Head Coach Kyle Flood as an ongoing concern.
 

KingHigh

All-American
Apr 12, 2005
21,293
9,216
0
I don't care to hear fireside chats from her; I raise it because it is alarming that the University lacks the confidence in her to allow her to open her mouth in front of a reporter. That's extraordinary.

If given the choice, I'll move on firing him and giving her a football coach hire. But she needs ammo in the gun. If that isn't coming institutionally, she needs to raise it. She has another 6-8 weeks to raise it.

This is how I feel too. If you have an AD who is not allowed to speak or hire a coach, then you don't have an AD. WE NEED AN AD!
 
  • Like
Reactions: cRURah and JQRU91

ruhudsonfan

Heisman
Oct 20, 2003
31,454
12,375
0
I don't care to hear fireside chats from her; I raise it because it is alarming that the University lacks the confidence in her to allow her to open her mouth in front of a reporter. That's extraordinary.



This is how I feel too. If you have an AD who is not allowed to speak or hire a coach, then you don't have an AD. WE NEED AN AD!

I don't know the answer to the following question, which is why I'll ask it.

Is she precluded from speaking to the media or is it her personality? Or is it her strategy? I believe you can manage the media (not saying this has been a strength, just stating a belief I have) without standing in front of a microphone or recording device.

If there is a decree that prevents her from speaking, due to a lack of confidence, then yes, she should be let go as well.
 
  • Like
Reactions: JQRU91
Dec 17, 2008
45,215
16,775
0
Men's soccer coach was hired by TP and yes reading the other sports board there was a big movement to get rid of him recently. Women's soccer was promoted by JH from within. Wrestling coach was hired by Mulcahy, but they added a key assistant to the the staff recently under JH. Budgets for assistants in FB/MBB have improved and attempts were made successful or otherwise to get better assistants.

Donations and more specifically the number I'm interested in, number of unique donors, are at record levels. That's a good thing. I use the first year in the B10 as a baseline and so far one report for the first quarter year over year numbers show a 17% increase from the same quarter last year. I'm not sure if that level of increase will be maintained over the whole fiscal year but it's still a good sign. I mean did we even have a position that SB is filling right now before JH got here?

Hiring coaches is definitely a big part of the AD job as I've said many times. But that's just part of it with regards to a successful athletic program. An AD also has to give those coaches as much resources as possible to be successful. People were looking for her to swing the axe on some of these coaches from the moment she set foot in the door. I think she actually took the right approach in judging them only after some time and trying to give them more resources to actually have a fair chance to be successful at their jobs.

Just hiring a coach and giving them no support means what exactly? Or just firing a coach and giving the new one no support means what exactly? From renovating the sorry coaching offices, to helping raise money for the programs, to hiring better assistants or attempting in the case of the MBB program, to building a practice facility, etc..all these things matter in addition to identifying and hiring the right coach. I think she's tried to give every coach in the AD a fair chance with some adequate support rather than swing the axe wildly as soon as she stepped in the door and judging coaches who never really had the full backing of the AD behind it.

Also a lot of this stuff is being done without a penny more of B10 money. Our take from the conference isn't much different than the last year in the AAC. It's still around 10M and will be in that 10-11.5M vicinity for the next few years.

As to the FB coach, well who knows how much authority she has or doesn't have. That's just assumption by others here who may or may not know. The end of the year hasn't arrived yet and if a change is made that is usually the time of it, before the silly season in coaching this year. Flood's extension was fine by me. How many were complaining just a short while ago that his security was affecting recruiting. It was funded privately so I don't have a problem with it. After last year I saw no complaints, this year I do. The question isn't the extension, the question how much does it affect your long term financial flexibility. If it doesn't then the extension doesn't matter. It's playing both sides of the fence which is what you want. If Flood works out, his security is set. If he doesn't you haven't significantly harmed your long term financial flexibility and you can let him go. Either outcome is covered. On top of which Flood wasn't even her hire. She also gave him more money to hire assistants and the highest paid coordinator we've ever had here. Again like I said above trying to give the current coach more resources to do their job and let them sink or swim on their own after.

Media stuff is all overblown. How did our last 2 ADs do with that. Giving them nothing and interacting with them as little as possible should be the blue print for JH and any future AD here. They do you no favors no matter how buddy buddy you are with them. Only deal with them as necessary. Everything else can be handled through RU media platforms and statements. The faces of the AD are the football coach and the MBB coach not the athletic director. JH and any future AD can hide under rock during their time here for all I care. I only care about the meat and potatoes of the job, hiring good coaches and fundraising. That is what will help lift the entire athletic department.
 

KingHigh

All-American
Apr 12, 2005
21,293
9,216
0
I don't know the answer to the following question, which is why I'll ask it.

Is she precluded from speaking to the media or is it her personality? Or is it her strategy? I believe you can manage the media (not saying this has been a strength, just stating a belief I have) without standing in front of a microphone or recording device.

If there is a decree that prevents her from speaking, due to a lack of confidence, then yes, she should be let go as well.

It's not her personality, because she used to speak with the media regularly, until the "that would be great" story came out. She's been scarce since then.
 

Leonard23

Heisman
Feb 2, 2006
29,397
11,696
113
Julie & Barchi are easy targets but many of you are missing the real issue--Greg Brown & the rest of the BOGs aren't letting Julie & Barchi spend $. Julie & Barchi are only doing what they're told. Blame Greg Brown & the BOGs for being too cheap. Schools pay for coaches. Donors pay for buyouts & other benefits or infrastructure.
 
  • Like
Reactions: RU MAN

kupuna133

All-American
Jul 13, 2015
6,044
6,686
113
media relations is overrated as an athletic director, what exactly do you want her to be saying...and as long as Barchi is here you can hire any athletic director and they want be able to spend the $. That's the bottom line. Barchi's goals is to reduce the subsidy. That's not going to change whether Sean Frazier or Greg Schiano or Kate Sweeney is the AD
Agreed! The role of AD is not to be the media mouth piece of the organization. That is the role of SID or better yet the role of Tom Luicci to control the media.
 
Sep 27, 2006
20,274
23,340
0
I was talking to the press whose name shall not be mentioned here Saturday night back at our hotel. I specifically asked if he had ever actually sat down with Julie to talk. his reply was, and I quote, "no. I have asked but the RU media guy, you know, my former co-worker, will not let her talk to me". yet I don't see Luicci talking to them and Barchi is disinterested.
 

ruhudsonfan

Heisman
Oct 20, 2003
31,454
12,375
0
I was talking to the press whose name shall not be mentioned here Saturday night back at our hotel. I specifically asked if he had ever actually sat down with Julie to talk. his reply was, and I quote, "no. I have asked but the RU media guy, you know, my former co-worker, will not let her talk to me". yet I don't see Luicci talking to them and Barchi is disinterested.

You were that close and didn't take him out?

ugh :p
 
  • Like
Reactions: Upstream

superfan01

All-American
May 29, 2003
8,780
8,003
0
How do we have an AD who is not allowed and too afraid to speak to the media. She doesn't even walk around the Audi club at games like prior ADs would and schmooze with the donors. She just sits in her secluded box.
 

Sir ScarletKnight

All-Conference
Jan 17, 2015
1,809
1,513
0
Men's soccer coach was hired by TP and yes reading the other sports board there was a big movement to get rid of him recently. Women's soccer was promoted by JH from within. Wrestling coach was hired by Mulcahy, but they added a key assistant to the the staff recently under JH. Budgets for assistants in FB/MBB have improved and attempts were made successful or otherwise to get better assistants.

Donations and more specifically the number I'm interested in, number of unique donors, are at record levels. That's a good thing. I use the first year in the B10 as a baseline and so far one report for the first quarter year over year numbers show a 17% increase from the same quarter last year. I'm not sure if that level of increase will be maintained over the whole fiscal year but it's still a good sign. I mean did we even have a position that SB is filling right now before JH got here?

Hiring coaches is definitely a big part of the AD job as I've said many times. But that's just part of it with regards to a successful athletic program. An AD also has to give those coaches as much resources as possible to be successful. People were looking for her to swing the axe on some of these coaches from the moment she set foot in the door. I think she actually took the right approach in judging them only after some time and trying to give them more resources to actually have a fair chance to be successful at their jobs.

Just hiring a coach and giving them no support means what exactly? Or just firing a coach and giving the new one no support means what exactly? From renovating the sorry coaching offices, to helping raise money for the programs, to hiring better assistants or attempting in the case of the MBB program, to building a practice facility, etc..all these things matter in addition to identifying and hiring the right coach. I think she's tried to give every coach in the AD a fair chance with some adequate support rather than swing the axe wildly as soon as she stepped in the door and judging coaches who never really had the full backing of the AD behind it.

Also a lot of this stuff is being done without a penny more of B10 money. Our take from the conference isn't much different than the last year in the AAC. It's still around 10M and will be in that 10-11.5M vicinity for the next few years.

As to the FB coach, well who knows how much authority she has or doesn't have. That's just assumption by others here who may or may not know. The end of the year hasn't arrived yet and if a change is made that is usually the time of it, before the silly season in coaching this year. Flood's extension was fine by me. How many were complaining just a short while ago that his security was affecting recruiting. It was funded privately so I don't have a problem with it. After last year I saw no complaints, this year I do. The question isn't the extension, the question how much does it affect your long term financial flexibility. If it doesn't then the extension doesn't matter. It's playing both sides of the fence which is what you want. If Flood works out, his security is set. If he doesn't you haven't significantly harmed your long term financial flexibility and you can let him go. Either outcome is covered. On top of which Flood wasn't even her hire. She also gave him more money to hire assistants and the highest paid coordinator we've ever had here. Again like I said above trying to give the current coach more resources to do their job and let them sink or swim on their own after.

Media stuff is all overblown. How did our last 2 ADs do with that. Giving them nothing and interacting with them as little as possible should be the blue print for JH and any future AD here. They do you no favors no matter how buddy buddy you are with them. Only deal with them as necessary. Everything else can be handled through RU media platforms and statements. The faces of the AD are the football coach and the MBB coach not the athletic director. JH and any future AD can hide under rock during their time here for all I care. I only care about the meat and potatoes of the job, hiring good coaches and fundraising. That is what will help lift the entire athletic department.

I believe we've actually doubled our intake, conference wise. Or close to it. Last year in the AAC was around 5.4M, first year in the B1G is over 10M.

I was talking to the press whose name shall not be mentioned here Saturday night back at our hotel. I specifically asked if he had ever actually sat down with Julie to talk. his reply was, and I quote, "no. I have asked but the RU media guy, you know, my former co-worker, will not let her talk to me". yet I don't see Luicci talking to them and Barchi is disinterested.

Good.
 
Sep 27, 2006
20,274
23,340
0
Julie is not afraid to speak. If you've ever spent time with her you'd know that. I don't know why Luicci won't let her or if Politi was feeding me a line of crap, although he seemed open and honest in speaking to him. Politi admitted not being very nice in his writings and we tried to convince him to write something positive. Personally, I thought his article on Barchi was spot on.
 

GoodOl'Rutgers

Heisman
Sep 11, 2006
123,974
19,584
0
So, if I understand this correctly re: the soccer coach.. JH was considering getting rid of him and yet he is beginning to succeed.. I suppose that's a win for her.. but why consider getting rid of him? Did that come from her or was that, like Flood, external pressure to move on him?

Is that what she is trying to do with Flood? Hope he can turn it around? Many people have seen this meltdown coming... even as we went to a bowl game in our first year in the B1G TEN. She should have been able to see it too. That contract extension.. and taking Towers money but giving more value to Flood than the donation represents... BIG MISTAKE.
 

Sir ScarletKnight

All-Conference
Jan 17, 2015
1,809
1,513
0
Julie is not afraid to speak. If you've ever spent time with her you'd know that. I don't know why Luicci won't let her or if Politi was feeding me a line of crap, although he seemed open and honest in speaking to him. Politi admitted not being very nice in his writings and we tried to convince him to write something positive. Personally, I thought his article on Barchi was spot on.

From my experience with Julie, she's very open, very honest, and that sometimes leads to things which someone like Politi can twist every which way.