Week one is imperative to your tailgating the rest of the year. If you don't get your spot week one you are screwed the rest of the year. Yea you can go to some parts of the thing and set up every game, but for the prime spots it takes determination, heart and last but not least character.
the day before the Auburn game last year. I got to town early on Friday and decided to just walk around and see all the campus improvements. At about 2:00 there were about 400 people waiting, just sitting on couches or chairs drinking beer. That could very well turn into a tradition all its own.