And who makes up the NCAA? Administrators from the very schools that make up its membership. Very few know little more than how to schmooze in order to raise money. There is an old saying in the oil patch that if you want to find oil, drill where they’ve found it before. And that’s how most college administrators go about it.
Until the real business people get involved in the day-to-day (and you are seeing it at some schools), it will continue to be the wild-wild west. generating entertainment and revenue despite itself.