Ask him if he ever paid attention to the way Auburn uses their jumbotron. I know he has been to games in Auburn, I just don't know if he ever looks up.
I went to our game their this year, and the Iron Bowl this past weekend. Auburn runs no commercials at all on their jumbotron. During the game, they shrink the HD live feed, and put stats on the sides and bottom of the screen...and those stats have sponsorship ads. They show the replays in full HD, but only after running a graphic that says the replay is sponsored by Sprint/Coke/Tiffin Vans/ whatever. It is beautiful, and I'm sure they are making plenty of revenue off of it.
They should stop playing the intro to "Crazy Train" when the other team is ready to snap the ball, though.