I have some experience defend a business trademark. The advice given to the company I was a part of was that you need to vigorously defend your trademark every time it is infringed upon. Intentionally overlooking any abuse can ultimately work against you in court, if it ever gets that far.
A previous poster was correct in saying that UK could simply grant MJ and his business a license to use UK's logo. BUT, I would bet JMI would have to sign off on it as part of their contract with UK. So, JMI has the final say in all of this.
However, there are ways around stuff like this. Look at how non-sponsors of the Super Bowl promote their business tie-in's by referring to it simply as "the Big Game". Kroger comes to mind in this regard. I'd say MJ could simply promote his business as a place to watch the next "Wildcats game" or "KY game" and be perfectly fine.
A previous poster was correct in saying that UK could simply grant MJ and his business a license to use UK's logo. BUT, I would bet JMI would have to sign off on it as part of their contract with UK. So, JMI has the final say in all of this.
However, there are ways around stuff like this. Look at how non-sponsors of the Super Bowl promote their business tie-in's by referring to it simply as "the Big Game". Kroger comes to mind in this regard. I'd say MJ could simply promote his business as a place to watch the next "Wildcats game" or "KY game" and be perfectly fine.
