The move was a headscratcher for most people who followed college sports, until then-Big Ten Commissioner Jim Delany clarified that adding Rutgers and Maryland put the New York television audience squarely in the Big Ten’s footprint, which positioned the Big Ten Network to capture the most lucrative media market in the nation. Former Ohio State President Gordon Gee was more blunt, saying in 2013 that “[The addition of Maryland and Rutgers to the Big Ten] gives us 40 to 50 million more viewers, makes the BTN worth more money than God.”