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<blockquote data-quote="WVUALLEN" data-source="post: 132009822" data-attributes="member: 1112294">That crash you just heard was the impact of name, image and likeness rights blasting through the roof of college athletics.If you slept through the latest NIL lightning strike, March 2022, a high school junior signed an NIL deal that could be worth up to $8 million dollars.It's taken the NIL era less than a year to make a complete farce of the notion that NIL revenue for college athletes would be with the promotional value they actually bring to the brands they'll represent. That's no criticism of the athletes, who are rightly taking full advantage of a new reality; the value of anything is what someone will pay for it. But let's call it what it is, a new era in the recruiting game, not the branding game.The language in a contract cleverly sidesteps NCAA rules against pay for play by making no mention of a specific school. An NIL collective, a third-party pooling of booster funds that doesn't represent a university in any formal way, is behind the deal. But make no mistake NIL collectives come draped in team colors, and athletes, like anyone else would, will go where the money is.</blockquote>

[QUOTE="WVUALLEN, post: 132009822, member: 1112294"] That crash you just heard was the impact of name, image and likeness rights blasting through the roof of college athletics. If you slept through the latest NIL lightning strike, March 2022, a high school junior signed an NIL deal that could be worth up to $8 million dollars. It's taken the NIL era less than a year to make a complete farce of the notion that NIL revenue for college athletes would be with the promotional value they actually bring to the brands they'll represent. That's no criticism of the athletes, who are rightly taking full advantage of a new reality; the value of anything is what someone will pay for it. But let's call it what it is, a new era in the recruiting game, not the branding game. The language in a contract cleverly sidesteps NCAA rules against pay for play by making no mention of a specific school. An NIL collective, a third-party pooling of booster funds that doesn't represent a university in any formal way, is behind the deal. But make no mistake NIL collectives come draped in team colors, and athletes, like anyone else would, will go where the money is. [/QUOTE]

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