This is actually exactly the next step he needed for his career - this cocky heel works for himThe gimmick is gold. They need to get him appearing on other streamers show in addition to him doing his own kayfabe one. It's such an easy character type to hate because so many streamers are just complete pricks, douchebags, a**holes, etc. If they fully commit to it like they did with Toni Storm and MJF has with any character he has ever had in his entire career then guy could have a generational heel run.