WVU Football Poster, Intro Video Among NACMA’s ‘Best Of’ Awards
MORGANTOWN, W.Va. (May 28, 2020) - Trust the Climb! The 2019 West Virginia University football poster took home the Bronze award in the Division 1 Promotional Schedule Poster category at the virtual 2019-20 National Association of Collegiate Marketing Administrators (NACMA) “Best Of” Awards this week.
The 2019 poster helped kick off the Coach Neal Brown era and the start of a new team mantra – ‘Trust the Climb.’ The poster’s photoshoot involved several climbing professionals on campus helping to recreate a climb for the design process. Mountaineers strive to climb to the mountain top and with hard work and dedication, any goal can be achieved. The slogan was used internally and externally to understand the importance of daily improvement in order to build future success for the program.
The 2019 WVU Football intro video also was voted among the top 5 in the “Best Of” Division I Intro Video category, which included entrance videos across all sports.
The video included many scenic shots that featured key elements that make up the West Virginia football program, past and present. From showcasing the beauty of the Mountain State to the gritty mentality of hard-working people, the video symbolizes that Mountaineers know they represent students, fans, alumni and the state of West Virginia’s 1.8 million people every time they put on the gold and blue.
NACMA received more than 850 outstanding nominations this year across all categories, making the voting process very competitive. Conference reps narrowed all submissions down to the top five, before pushing the top five out to the membership for final voting. The NACMA judging criteria was based on design, content and creativity.
WVU has been recognized several times in the NACMA “Best Of” awards through the years including I Belong Day (2018), #WVU125 campaign (2017), All of the Lights Hype video (2016), 2014 Football poster and Teach Me How to Dougie fan cam (2011) among others.
MORGANTOWN, W.Va. (May 28, 2020) - Trust the Climb! The 2019 West Virginia University football poster took home the Bronze award in the Division 1 Promotional Schedule Poster category at the virtual 2019-20 National Association of Collegiate Marketing Administrators (NACMA) “Best Of” Awards this week.
The 2019 poster helped kick off the Coach Neal Brown era and the start of a new team mantra – ‘Trust the Climb.’ The poster’s photoshoot involved several climbing professionals on campus helping to recreate a climb for the design process. Mountaineers strive to climb to the mountain top and with hard work and dedication, any goal can be achieved. The slogan was used internally and externally to understand the importance of daily improvement in order to build future success for the program.
The 2019 WVU Football intro video also was voted among the top 5 in the “Best Of” Division I Intro Video category, which included entrance videos across all sports.
The video included many scenic shots that featured key elements that make up the West Virginia football program, past and present. From showcasing the beauty of the Mountain State to the gritty mentality of hard-working people, the video symbolizes that Mountaineers know they represent students, fans, alumni and the state of West Virginia’s 1.8 million people every time they put on the gold and blue.
NACMA received more than 850 outstanding nominations this year across all categories, making the voting process very competitive. Conference reps narrowed all submissions down to the top five, before pushing the top five out to the membership for final voting. The NACMA judging criteria was based on design, content and creativity.
WVU has been recognized several times in the NACMA “Best Of” awards through the years including I Belong Day (2018), #WVU125 campaign (2017), All of the Lights Hype video (2016), 2014 Football poster and Teach Me How to Dougie fan cam (2011) among others.