Deion Sanders blasts start time for Colorado vs. Kansas State game: 'How stupid is that?'

Colorado has their biggest game in the Big 12 under head coach Deion Sanders this Saturday when they host No. 18 ranked Kansas State. A game that starts at 10:15 p.m. ET that Sanders made clear was not his favorite choice for a kickoff time.

Saturday’s game will kick off at 8:15 p.m. locally in Boulder, but from a television viewership standpoint, the game doesn’t make sense in Sanders’ eyes. Which he discussed on his weekly coaches show on Thursday with host Mark Johnson.

“Who does that to us? Who does that?” Sanders asked about the kickoff time of Saturday’s game. “I mean who has the power to sit up there and say, ‘Yeah I’m gonna make them play at 8:15?'”

Johnson replied that the TV networks are the ones that have that power, to which Sanders asked, “But how stupid is that?” As Johnson carried on about how the time slot is representative of Colorado being a program that a lot of people want to watch.

“But it’s not smart for a television executive to say, ‘We’re gonna put this game on at this time.’ I mean because you’re thinking about eyeballs, you’re thinking about selling merchandise on the commercials, you’re thinking about all that,” Sanders explained. “Why would you do it at that time when half of America’s asleep?”

Colorado’s Big 12 showdown will definitely be a late one for viewers on the East Coast, but the Buffaloes have not had much trouble drawing a television audience any time during Sanders’ tenure with the program. Playing in two of the 20 most-watched college football games of the season through six weeks.

Sanders has never vocalized an issue with networks regarding kickoff times for games, but used his most recent media appearance to do so. Further criticizing networks for their recent decision to schedule his team late at night.

“I’m talking now. None of the people I know would do nothing stupid like that,” Sanders concluded.