Georgia Tech, Under Armour agree to 10-year apparel deal, includes huge pay increase

Georgia Tech is making a major change to their athletic identity. According to ESPN’s Pete Thamel, the Yellow Jackets have agreed to a 10-year deal with Under Armour to become the school’s official apparel provider, starting July 1, 2026.

“Source: Georgia Tech and Under Armour have agreed to a new 10-year deal for UA to become the official apparel provider, effective July 1 of 2026,” Thamel reported. “The deal is expected to be nearly six-times more than the average annual amount that GTech is getting from current adidas deal.”

On3’s Brett McMurphy also confirmed the news, which was followed by an official press release from the school. The announcement has generated plenty of excitement in Atlanta, where Georgia Tech continues to rise in national relevance across multiple sports.

Vice president and director of athletics Ryan Alpert spoke about what the deal means for the program moving forward. He elaborated in th release.

“This is an exciting moment for Georgia Tech athletics. Now, more than ever, Georgia Tech must set itself apart in all aspects of collegiate athletics, and our partnership with Under Armour will do just that by prioritizing our student-athletes and our fans,” Alpert said.

“We’re thrilled to partner with Under Armour, an organization that shares our commitment to excellence, innovation, amplifying the Georgia Tech brand across the globe and enhancing the student-athlete experience, including through innovative NIL opportunities. Our partnership with Under Armour will play a big part in Georgia Tech continuing to move forward in the new era of collegiate athletics and reaching our ambitions of competing for championships at the highest levels of collegiate athletics.”

For Under Armour, the deal marks a significant step as well. Craig Cummings, VP of the Team Division, highlighted the importance of reconnecting with Georgia Tech.

“Under Armour’s unwavering focus on meeting the evolving needs of athletes remains a cornerstone of our brand’s mission, the same as it did for our Founder and CEO Kevin Plank back in 1996,” Cummings said in the release. “As we mark our 30th anniversary next year, we’re thrilled to team back up with Georgia Tech, our first collegiate client, to experience our commitment to enhancing athletic performance. We are energized by the momentum in Atlanta and look forward to amplifying our presence in the community through meaningful activations and shared purpose.”

Georgia Tech will continue wearing Adidas until its contract expires in 2026, but excitement is already building for the Yellow Jackets to suit up in Under Armour gear. With the program trending upward and opportunities for success at the forefront, the timing of the new partnership couldn’t be better.

For Georgia Tech fans, it marks not only a new beginning with Under Armour but also a sign of where the program is headed. They’re aiming for championships, and now it’ll be up to their teams to bring them home.