Dylan Raiola signs new NIL deal with Adidas ahead of second season at Nebraska

On Tuesday, Adidas announced it has signed Nebraska quarterback Dylan Raiola. Adidas also has a pre-existing partnership with Nebraska. Raiola is excited to join the Adidas family.

“Heading into my second season, the goal remains the same: help build the next era of Nebraska football and leave a legacy that makes our fans proud,” Raiola said in a statement. “Joining the elite family of athletes at Adidas is a tremendous honor, and their support strengthens the journey as we continue building something special in Lincoln.”

In his debut campaign last season, Raiola was a star for the Cornhuskers. He started all 13 games for Nebraska, tallying 2,819 passing yards and 13 touchdowns compared to 11 interceptions.

His 2,819 passing yards are the most by a freshman in program history. His completion percentage last season was also a freshman record for the Cornhuskers. Raiola led all true freshmen and ranked third among all freshmen in passing yards.

For his efforts, he was a semifinalist for the Shaun Alexander Freshman of the Year Award. After the season, Nebraska head coach Matt Rhule praised his young quarterback.

Same last name. His own legacy.

Year 2 loading in Lincoln ⏳ Welcome to the adidas fam, @RaiolaDylan #teamadidas x @HuskerFootball #GBR pic.twitter.com/59mblsgvji

— adidas Football US (@adidasFballUS) April 29, 2025

“He’s had a great first year. Playing quarterback as a freshman in the Big Ten is not easy,” Rhule said. “… He’s gotten so much better as the year has gone on in terms of his feet, his movement, those things. And he’ll have a great off-season, and he’ll make another huge jump. Really, the sky’s the limit for him.”

Obviously, Raiola is succeeding off the field as well. Raiola boasts a $2.3 million On3 NIL valuation, ranking No. 21 in On3’s NIL100. He’s also done deals with Campus Ink, EA Sports and Panini America in the past.

Raiola is only the latest athlete to sign with Adidas. Ahead of the NFL Draft, the company also announced deals with highly-touted prospects Travis Hunter and Abdul Carter. Adidas vice president of sports marketing Chris McGuire is thrilled to add Raiola to that list.

“We’re focused on identifying and building the most dynamic and talented roster of student-athletes in collegiate athletics,” McGuire wrote in a statement. “He’s one of the most promising young quarterbacks in the country and his commitment to building a special legacy at Nebraska makes him an ideal addition to our roster.”

Dylan Raiola is expected to be one of the best quarterbacks in the Big Ten in the upcoming season. He is expected to be one of the top prospects in the 2027 NFL Draft.