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Bill Belichick reaffirms Jordon Hudson has no role at North Carolina

On3 imageby: Dan Morrison05/18/25dan_morrison96
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The drama surrounding North Carolina Tar Heels head coach Bill Belichick and his significant other, Jordon Hudson, has reached an all-time high. Now, Belichick has looked to clear some things up, in particular that she has no role within the program.

Rumors about Hudson’s involvement have persisted throughout the spring. Those largely stem from Belichick reportedly asking to have her included on all emails. Still, while making an appearance on The Pivot, he denied that she has any actual job responsibilities at North Carolina.

“Well, nothing with North Carolina,” Bill Belichick said. “That would be number one.”

While Belichick denied she’s doing any work with North Carolina, he did share that she helps him with some of his personal responsibilities. That is more in line with other reports that referred to her as his de facto agent. That also goes back to the Dunkin’ Donuts Super Bowl commercial in which both Belichick and Hudson made an appearance.

“It would be personal opportunities. Could be a speaking thing,” Belichick said. “It could be an appearance on this or talk about that, or somebody wants whatever it happens to be, an autograph or that type of thing. So, she’d kind of help organize that for me.”

As far as including Hudson on email correspondence was concerned, Belichick had what he feels is a good reason. It helped her sort through things that she may need to do at a time when the program didn’t have anyone who was handling those outside communications already.

“One of the first things that came out was when North Carolina sent me emails,” Belichick said. “Saying like these people want to talk to you, these people want to talk to you, these people want to talk to you, these people want to talk to you, I sent back an email, can you please copy Jordon on these requests? So, she could at least filter through them because there was nobody. We didn’t have a Sports Information Director. That was taken, because all emails are shared publicly, that was taken as Jordan’s running the Sports Information Department. That also led to the narrative, which is like totally — she’s not doing it. I mean, there was nobody to help me sort them out, so I was asking her to do it.”

Regardless of Belichick denying that Hudson has any role within the program, it doesn’t seem the story is going away any time soon. So, for the time being, he can likely expect to answer more questions about her role beyond being his significant other.