North Carolina hires RFK Racing President Steve Newmark, will replace Bubba Cunningham as AD in 2026

North Carolina hired RFK Racing President Steve Newmark as the executive associate AD and eventually Bubba Cunningham’s successor. The transition will take place next summer.

“As the college athletics landscape continues to evolve, the University of North Carolina and its Department of Athletics continue to adapt for success,” a statement read. “Director of Athletics Bubba Cunningham, who has led the Tar Heels to 24 national titles and 11 top 10 Learfield Directors Cup finishes while advocating for student-athlete opportunities, transforming Carolina’s facilities and successfully navigating an onslaught of industry change, has agreed to a two-year contract extension trough July 2029.”

While Cunningham is extended a few more years,. Newmark is set to take over the Director of Athletics role in the summer of 2026. Cunningham will transition to Senior Advisor to the Chancellor and Athletic Director.

“Further looking to adapt the Department to needs related to revenue share, NIL and commercial strategy, Carolina has hired current Roush Fenway Keselowski (RFK) Racing President Steve Newmark, a respect NASCAR leader with experience in sponsorships, marketing, team operations and contract negotiations, as Executive Associate Athletic Director,” the statement read. “Newmark will report to Cunningham and initially focus his attention on strategies tied to revenue-driving initiatives, particularly related to UNC’s Football and Men’s Women’s Basketball programs, before transitioning to the Director of Athletics role in the summer of 2026.”

Cunningham also released a statement on Newmark’s hiring. He said he was excited over the university’s succession plan moving forward.

“As part of my last contract extension, I committed to working with the University leadership on a succession plan that would positively position Carolina Athletics and our 28 teams for the future,” Cunningham said, amid the Newmark news. “I appreciate the opportunity to extend my contract and enhance my role in a way that will allow me to continue to support our outstanding student-athletes, coaches and staff as we transition and navigate the changing athletics landscape. I am excited for the future.”