UNC Chancellor 'delighted' with attention Bill Belichick is bringing to school amid Jordon Hudson drama

When the North Carolina Tar Heels hired Bill Belichick, they knew it would bring attention to their program. At the same time, the expectation was that the attention would be coming to the program for its on-field performance, and not the off-the-field drama of their head coach’s personal life.

The attention on UNC has largely been off-field drama relating to Jordon Hudson, which even prompted reports that Belichick and the school have been seeking outside PR help. Despite that, UNC Chancellor Lee Roberts is delighted with the attention on the school.

“We wanted when we hired Coach Belichick,” Roberts said. “To bring Carolina football to another level … We increased the price of our season tickets and we sold them out. … We’re delighted about all the attention being paid to Carolina football.”

Certainly, there is the argument that there’s no such thing as bad publicity. From a business perspective, it also doesn’t hurt to be able to sell tickets even at a higher price. So, perhaps Roberts’ position makes some sense. Still, the Belichick-Hudson drama has been significant.

Throughout the offseason, there have been reports about Hudson’s involvement and potentially her overinvolvement within the football program. That includes working as Belichick’s de facto agent at times. Then, there was the now infamous CBS Sunday Morning interview where she awkwardly cut in to end a line of questioning about their relationship.

Amid those rumors, Belichick himself has stood by Hudson. He also defended her actions, asserting that despite asking for her to be included on emails relating to the program, she has no role within UNC.

“Well, nothing with North Carolina. That would be number one. It would be personal opportunities. Could be a speaking thing. It could be an appearance on this or talk about that, or somebody wants whatever it happens to be, an autograph or that type of thing. So, she’d kind of help organize that for me,” Belichick said.

“One of the first things that came out was when North Carolina sent me emails. Saying like these people want to talk to you, these people want to talk to you, these people want to talk to you, these people want to talk to you, I sent back an email, can you please copy Jordon on these requests? So, she could at least filter through them because there was nobody. We didn’t have a Sports Information Director. That was taken, because all emails are shared publicly, that was taken as Jordan’s running the Sports Information Department. That also led to the narrative, which is like totally — she’s not doing it. I mean, there was nobody to help me sort them out, so I was asking her to do it.”

Jordon Hudson was also reportedly heavily involved in the Hard Knocks deal at UNC that fell through. Despite what Belichick has publicly claimed about that falling through, it’s been reported that Hudson being overly involved led to that falling through. Those demands included that she be given partial ownership of the show.

Ultimately, Bill Belichick was hired by North Carolina to win games. He’ll have the chance to start doing that on September 1st against the TCU Horned Frogs.