Oregon Ducks unveil Airbnb concept that allows athletes to earn NIL money

The Oregon Ducks are taking an innovative approach to give both their student athletes and fans a unique opportunity, according to a report from Front Office Sports on Tuesday.

Division Street, a sport venture company founded by prominent University of Oregon Ducks supporters including Phil Knight, has turned a rental property in Eugene, Ore., into a first-of-its-kind athlete storytelling home to benefit Oregon student-athletes who will host it on Airbnb. The redesigned house will serve not only as a hub for athlete brand development and name, image, likeness (NIL) deal content creation, but also as an actual listing that guests can rent, generating income for Oregon athletes who serve as hosts.

At Oregon's new Airbnb, athletes will rotate in to act as host, redesigning the interior with their own personal touches each stay 🦆

"We’re not brokering a one-time endorsement deal … we're creating a lasting revenue pipeline” – Division Street CEO Rosemary St. Clair pic.twitter.com/5EMU8Rx9OG

— Front Office Sports (@FOS) November 23, 2021

Oregon Ducks star linebacker Noah Sewell is the first athlete to host the property, consulting on the design of the house to showcase his life, passions and personality and creating and sharing content to promote the listing and its many unique features. From personal items to new products to special guests, Sewell’s content will showcase the many compelling reasons for fans to book his new listing. Sewell will receive a portion of the revenue generated from stays at the house, which is open for guests to book starting today. 

“People who know me best know that I’m all about family,” Sewell said. “As I thought about ways to let fans get to know me better, the idea of a home and all that represents really stuck with me. I had an amazing time working on the design of the house to fill it with things that represent my life, my passions and my love of family. I hope all the guests that come through enjoy the experience staying there as much as I enjoyed designing it.”

Sewell will be the first of many Oregon Ducks to host their own unique experience in the Airbnb concept.

The athlete storytelling home doubles-down on Division Street’s commitment to be athlete-first and focus on meaningful brand-building, versus one-off transactions.

The Oregon Ducks are clearly ahead of the game when it comes to finding creative NIL opportunities for their athletes, while benefiting their fan base as well.