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Banner flies above Rose Bowl calling for UCLA to fire AD Martin Jarmond

ns_headshot_2024-clearby: Nick Schultz10/04/25NickSchultz_7
UCLA AD Martin Jarmond
© Kirby Lee-Imagn Images

As UCLA got ready to take on Penn State at the Rose Bowl on Saturday, a plane flew by with a banner. It had a message, calling for the Bruins to fire AD Martin Jarmond.

Jarmond took over as UCLA’s athletics director in 2020 and is now overseeing a football coaching search. The Bruins parted ways with DeShaun Foster just a few games into the 2025 season, and fans have been vocal about their frustration. Jarmond said he will lead the search for a replacement.

UCLA takes an 0-4 record into Saturday’s game against Penn State. Prior to kickoff, the banner flew by which read, “Fire UCLA AD Martin Jarmond” as fans try to make their voices heard.

Saturday’s game comes after the Bruins came up short last week against Northwestern in their quest for their first win of the year. It was the first under interim head coach Tim Skipper, who was previously a special assistant to the head coach under Foster.

As the search goes on to find a full-time coach, Jarmond is leading a committee that includes multiple high-profile UCLA alumni. Former Golden State Warriors general manager Bob Myers, Washington Commanders general manager Adam Peters and 10-year NFL veteran Eric Kendricks are on the five-person committee. Wasserman founder Casey Wasserman and UCLA executive senior associate athletics director Erin Adkins are also on board.

Shortly after UCLA announced Foster’s departure, Jarmond confirmed multiple “great Bruins” would take part in the search process. As for what he’d say to fans about the Foster hire and upcoming search, Jarmond said the circumstances are different this time and he’s confident UCLA will find the right coach.

“I made the best decision with the circumstances and resources that I had to work with,” Jarmond said Sept. 14. “OK, if you’ve been in this business long enough, you make a lot of hires, you do the best you can with each one, with the resources and circumstances that they present you each time. I’m very confident my ability to hire coaches that win championships, I’ve done it. And that’s, that’s, that’s the deal. This search is going to be very different than the last one you’re making this change, this early positions us for a longer runway, with no set timeline for making a hire. That wasn’t the case the last time I made a hire, when it was after football signing day, and we had to make a change and get that done quickly.

“Very different situation, very different circumstances. We were in a different conference, as a matter of fact. So I would not, I would not compare this search to the last one, because they’re very different in nature. And we’re going to have a great search committee. We’re going to have great insight, very talented Bruins, and a couple of people I’ve had some great conversations with already that really want to help us get, get UCLA football, what we know it can be.”