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Hanes is the latest major company to turn to college athletes to promote their brand during the NCAA Tournament. On Monday, Hanes is shooting its

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On3 NIL

R.J. Davis, Antonio Reeves, Laila Phelia, Jacy Sheldon have 'soft touch' in Hanes' NIL campaign

With March Madness arriving next week, the number of NIL deals executed will continue to ramp up.  More and more companies have stepped up

NIL Deals of the Week

NIL Deals of the Week: Top brands launch campaigns ahead of March Madness

USC advanced to the quarterfinals of the Pac-12 men's basketball tournament with an 80-74 win over Washington in the very first game of the

NCAA Basketball: Southern California at California

USC Trojans Basketball

USC's Boogie Ellis shares why Pac-12 tourney elevates his play: 'It's win or go home and I don't want to go home'

Two of USC's biggest stars are joining forces with the largest injury law firm in the country.  Trojans women's basketball sensation Juju Watkins and

USC basketball stars Juju Watkins and Boogie Ellis' NIL deal with Morgan & Morgan

USC's Juju Watkins, Boogie Ellis ink NIL deals with Morgan & Morgan

USC head coach Andy Enfield on the Trojans' 78-65 win over No. 5 Arizona

Football season is very much still in full swing. The weather is starting to change and we are getting some perfect fall weather over the last week

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KSR Basketball

5 Storylines 20 Days Out From College Basketball

The name, image and likeness collective House of Victory will host a meet and greet with at least 12 USC athletes on June 7. House of Victory says

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USC NIL collective House of Victory announces meet and greet

Boogie Ellis decided to return to USC for a final season last month.   Nearly four weeks later, he officially announced the decision while signing an

USC's Boogie Ellis signs NIL deal with House of Victory

Star USC point guard Boogie Ellis has made a decision regarding his extra year of eligibility. According to college hoops insider Jon Rothstein, the

boogie ellis

USC guard Boogie Ellis announces return to school for 2023-24 season

It was an NCAA Tournament appearance to forget for USC point guard Boogie Ellis as the Trojans lead guard was stifled by Michigan State and a stout

NCAA Men's Basketball Tournament - First Round - Columbus

Boogie Ellis shoulders blame in USC's season-ending loss

USC's star guard Boogie Ellis got off to a rocky start from the field in the Trojans' first round game of the NCAA Tournament against Michigan State.

USC Trojans guard Boogie Ellis (5) (Photo by Brian Rothmuller/Icon Sportswire via Getty Images)

Andy Enfield critical of star guard Boogie Ellis' play vs. Michigan State

With Selection Sunday just a day away, brands have spent the past week prepping for the men's and women's NCAA Tournament.   This will be the second

NIL deals

NIL Deals of the Week: Nike scoops up cross country star, brands prep for March Madness

Athletic Brewing has returned to the NIL space ahead of March Madness.   A leading manufacturer of non-alcoholic craft beer, the brewing

Athletic Brewing

Athletic Brewing signs NIL deals with trio of basketball players

USC followed their dominant season-high scoring outing, a 97-60 win over California, with another scoring outburst on Saturday defeating Stanford

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Andy Enfield details USC's growth on offense

USC had a dominant week in the Pac-12 conference led by some dominant performances by Boogie Ellis and Drew Peterson. The duo helped lead their team

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Andy Enfield makes case for two USC players as Pac-12 Player of the Week

USC handled business in their California road trip, winning both of their most recent road matchups and closing it out with an 85-75 win over

usc-head-coach-andy-enfield-shares-three-point-impact-win-versus-stanford

Andy Enfield shares impact three-point shooting success had on USC

USC shot and rebounded the ball very well and beat Stanford 85-75 Saturday night before 5,300 at Galen. On Filipino Heritage Night, Boogie Ellis--who

WeAreSC Basketball

Ruben Report: Boogie Ellis And Three-Point Shooting Lead USC to A Key Win Over Stanford

The USC men's basketball team finds themselves in third place in the Pac-12 only behind crosstown rival UCLA and the Arizona Wildcats. A large part

kobe-johnson-shares-what-boogie-ellis-brings-to-usc

Kobe Johnson shares what Boogie Ellis brings to USC

**A soldout arena looks great on TV and when you turn the volume up to 11, it even sounds great. However, when Galen Center is filled to its rafters

Boogie Ellis led the Trojans with 31 points in the Crosstown Showdown Victory over the UCLA Bruins at Galen Center. Photo Credit: Marc Kulkin/WeAreSC/LockedOn USC

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Notes & Observations From The Crosstown Showdown: USC 77, UCLA 64.

Auburn suffered their second loss in three games during Saturday's 74-71 defeat in Los Angeles against USC. The Tigers had their chances with a

Auburn Tigers Basketball

Bruce Pearl says Boogie Ellis was 'the difference' in loss to USC

Boogie Ellis changed his jersey number when he joined USC this offseason via the NCAA Transfer Portal. The change might be subtle to most, but it

Trojans Boogie Ellis, #5, drives past Eagles Isaiah Thompson, #11, during first half action at Galen Center Monday, November 7, 2022. The USC Trojans hosted the Florida Golf Coast Eagles in the season opener. (Photo by David Crane/MediaNews Group/Los Ange

Trojans Boogie Ellis, #5, drives past Eagles Isaiah Thompson, #11, during first half action at Galen Center Monday, November 7, 2022. The USC Trojans hosted the Florida Golf Coast Eagles in the season opener. (Photo by David Crane/MediaNews Group/Los Angeles Daily News via Getty Images)

Boogie Ellis reveals why he switched jersey numbers this year

USC has reached the ten-game mark of the basketball season, getting off to a 7-3 start in their tenth season under head coach Andy Enfield. Trojans'

usc-guard-boogie-ellis-gives-assessment-to-start-of-the-season

Boogie Ellis assesses USC's start to this season

USC guard Boogie Ellis has high expectations for the Trojans in the 2022-23 season. Coming off of a first round exit in the NCAA Tournament this

Boogie Ellis reveals his expectations for this year's USC basketball team

The Trojans held a second inter-squad scrimmage on Wednesday which I wasn’t able to attend. I have requested the stat sheet and will post the

LOS ANGELES, CA - NOVEMBER 09: USC Trojans guard Drew Peterson (13) drives to the basket during the college basketball game between the Cal State Northridge Matadors and the USC Trojans on November 9, 2021 at Galen Center in Los Angeles, CA. (Photo by Brian Rothmuller/Icon Sportswire via Getty Images)

Drew Peterson

Trojan Practice Notes, Interview With Drew Peterson, And Impact of Arrinten Page Commitment

The Trojans had an hour and a half practice Friday afternoon, but only eight scholarship players were available.  Freshman Vince Iwuchukwu continues

LAS VEGAS, NEVADA - MARCH 10: Reese Dixon-Waters #21 of the USC Trojans drives to the basket against Cole Bajema #22 and PJ Fuller #4 of the Washington Huskies during the Pac-12 Conference basketball tournament quarterfinals at T-Mobile Arena on March 10,

LAS VEGAS, NEVADA - MARCH 10: Reese Dixon-Waters #21 of the USC Trojans drives to the basket against Cole Bajema #22 and PJ Fuller #4 of the Washington Huskies during the Pac-12 Conference basketball tournament quarterfinals at T-Mobile Arena on March 10, 2022 in Las Vegas, Nevada. 

Trojans Have Only 8 Scholarship Players Available For Friday Practice, Secure First ’23 Commit

USC began fall practice last week and on Tuesday they had a full 40-minute scrimmage with three Pac-12 officials present. With only ten healthy

SALT LAKE CITY, UT - JANUARY 22: Boogie Ellis #0 of the USC Trojans slam dunks the ball against the Utah Utes during the first half of their game January 22, 2022 at the Jon M. Huntsman Center in Salt Lake City, Utah.

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