North Carolina guard Deja Kelly is a force on and off the court. On the court, Kelly earned first-team All-ACC honors for the second straight season during the 2022-2023 season. In her junior season, Kelly led UNC and ranked fifth in the ACC in scoring with 16.5 points per game and 17.1 points in conference action. As a sophomore, Kelly was a first-team All-ACC first-team selection after averaging 16.5 points per game. She was also named to the Greensboro Regional All-Tournament Team after scoring a team-high 23 points in a Sweet 16 battle with eventual national champion South Carolina. Away from basketball, Kelly has amassed a huge following on social media, which has helped build her NIL brand. Kelly has more than 720,000 followers, including nearly 478,000 on TikTok alone. Her videos on TikTok have generated more than 9.3 million likes. So, it’s no surprise she’s racked up a long list of NIL deals, including from companies like crocs, Beats by Dre, Essentia Water, Actively Black and KINLÒ. Kelly is majoring in broadcast journalism.