North Carolina

Women's Basketball

Deja Kelly is a force on and off the court. On the court, Kelly earned first-team All-ACC honors for the third straight season during the 2023-2024 season. In her junior season, Kelly led UNC and ranked fifth in the ACC in scoring with 16.5 points per game and 17.1 points in conference action. As a sophomore, Kelly was a first-team All-ACC first-team selection after averaging 16.5 points per game. She was also named to the Greensboro Regional All-Tournament Team after scoring a team-high 23 points in a Sweet 16 battle with eventual national champion South Carolina. Away from basketball, Kelly has amassed a huge following on social media, which has helped build her NIL brand. Kelly has more than 800,000 followers, including nearly 486,000 on TikTok alone. Her videos on TikTok have generated more than 12 million likes. So, it’s no surprise she’s racked up a long list of NIL deals, including from companies like crocs, Beats by Dre, Essentia Water, Actively Black and KINLÒ. Kelly is majoring in broadcast journalism.

Texas

Deja Kelly

Combo Guard

Former North Carolina women's basketball star Deja Kelly has a brand that resonates with companies, even if it is unclear where she will play next

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On3 NIL

Former UNC star Deja Kelly adds another major brand NIL deal

North Carolina star Deja Kelly is set to enter the NCAA transfer portal, according to a report from Alexa Philippou.   The three-time first-team

Transfer Portal College Basketball

Report: North Carolina star Deja Kelly to enter NCAA transfer portal

Ahead of the NCAA Tournament's First Four, Keurig kickstarted the Madness by signing an impressive list of men's and women's basketball players to

Keurig NIL

Keurig signs multiple star men's, women's basketball players to NIL deals ahead of March Madness

Andy Staples and James Fletcher make their Final Four Picks | 03.18.24

Jim Boeheim was named the head coach at Syracuse in 1976. When he took the job, the Big East had yet to be founded. TV deals with conferences were

Athletes.org

AO players association launches ACC chapters, board of directors

Last season, the women's NCAA basketball tournament set a record for viewership. Plus, the championship game between Iowa and LSU – which the Tigers

angel-reese-caitlin-clark-paige-bueckers-top-10-womens-basketball-on3-nil-valuations-ahead-of-season-tipoff

Top 10 women's basketball On3 NIL Valuations ahead of 2023-2024 season tipoff

Andy Staples on the Congressional Hearing Regarding NCAA and NIL

The 2023 WNBA Draft will officially take place on Monday, but looking ahead to a loaded 2024 class should excite college basketball fans around the

wnba-2024-draft

On3 Basketball

2024 WNBA Mock Draft Big Board

March Madness creates opportunities for student-athletes to capitalize off their name, image and likeness. And while a lot of attention has been on

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Top 10 On3 NIL Valuations in 2023 women’s NCAA Tournament

As we’ve seen already this college football season, excelling on the field can quickly lead to increases in a player’s On3 NIL Valuation.

Five female student-athletes with rising On3 NIL Valuations

With the college basketball season starting Monday, there will be more and more opportunities for men and women players to expand their NIL

Top 10 On3 NIL Valuations in women’s college basketball

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Deja Kelly

Class Year

2020

info

CG / 5-8 / -

Industry Ranking

nil value

high school

Duncanville

hometown

San Antonio, TX