Mia Mastrov has masterfully crafted her brand on and off the court. Her father, 24 Hour Fitness founder Mark Mastrov, helped her understand the importance of brand awareness at a young age. “You don’t have to be defined as one thing. You can do all things, and still be powerful in every aspect of those things,” Mastrov recently told the SF Chronicle. Mastrov, who appeared in all 24 games for the Cal Bears in the 2021-2022 season, has professional modeling experience and a passion for high-end fashion. She boasts more than 760,000 followers across her social media accounts – including nearly 400,000 on TikTok alone.