Sedona Prince’s impact transcends the NIL world and the basketball court. Yes, she’s a quality basketball player for the Oregon Ducks with an average of 9.3 points and 4.9 rebounds per game in 2021-22. Yes, she’s also built a large following with her vital Tik Toks and millions of followers. But she’s used her platform to also become a social advocate. She’s exposed the inequalities in treatment between male and female student-athletes – particularly with the difference in workout equipment and meals between the men’s and women’s NCAA Tournaments. Back in the NIL world, Prince helped student-athletes, especially female athletes, to earn a profit through the NIL rule change. She was involved in the class action lawsuit in the summer of 2020 against the NCAA that helped reshape the NIL landscape. For her efforts, she was honored as the Female Athlete of the Year at the NIL Summit.