Celsius announced on Wednesday that it has signed NIL deals with Michigan QB Bryce Underwood, Oregon QB Dante Moore, Texas WR Cam Coleman, and Ohio

On3 - bryce-underwood_dante-moore_cam-coleman_celsius - hookly

Bryce Underwood, Dante Moore, Cam Coleman Chris Henry Jr. 

On3 NIL

Celsius signs Bryce Underwood, Dante Moore, Cam Coleman, Chris Henry Jr. to NIL deals

Iowa OL Trevor Lauck, Oklahoma WR Isaiah Sategna III, and Baylor WR Dre'lon Miller have signed NIL deals with Casey's for the 2026 college football

On3 - caseys-nil - hookly

Trevor Lauck, Isaiah Sategna III, Dre'lon Miller sign NIL deals with Casey's

John Mateer saw all the memes -- including those hilariously hulked-out AI-enhanced photos -- of his new chiseled physique. And, as one might expect,

FINALS_MM_Mateer_10386

John Mateer embraces 'look good, play good' mantra with new Mizzen+Main NIL partnership entering 2026

Kansas State has announced a jersey patch deal with Purple Wave Auction, the athletics department announced on Wednesday. Purple Wave Auction is an

Kansas State

Kansas State announces jersey patch deal with Purple Wave Auction

For the third straight year, Unrivaled has signed some of college women's basketball's biggest names to NIL deals. The 3-on-3 women's basketball

Unrivaled women's basketball league

Unrivaled announces 2026 class of NIL deals with women's basketball stars

Ahead of his freshman season at Tennessee, Faizon Brandon has landed a high-profile NIL deal. He has inked a partnership with Rhoback, the company

Tennessee QB Faizon Brandon

Tennessee QB Faizon Brandon inks NIL deal with Rhoback

Ohio State wide receiver commit Jett Harrison has signed with New Balance football. He joins the brand with his brother, current Arizona Cardinals

Jett Harrison copy 1.jpg

Ohio State WR commit Jett Harrison signs with New Balance

Louisville quarterback Lincoln Kienholz has inked a six-figure NIL deal with adidas, sources tell On3. He becomes the latest college football

Louisville Cardinals-adidas-Lincoln Kienholz

Louisville QB Lincoln Kienholz inks six-figure NIL deal with adidas

Last year, Oklahoma linebacker Owen Heinecke wore a Q-Collar as he sought to better protect himself from concussions. He now has an NIL deal with the

Oklahoma LB Owen Heinecke for Q-Collar

Oklahoma LB Owen Heinecke signs NIL deal with Q-Collar

Ahead of the season opener against Baylor in Atlanta, Auburn has entered into a lucrative NIL deal with the Aflac Kickoff Game, the Peach Bowl

2025 Aflac Kickoff Game

Auburn, Aflac Kickoff Game announce multi-million dollar NIL deal ahead of Baylor matchup

A central part of USC's 2027 recruiting class, Honor Fa'alave-Johnson landed a major NIL deal. He has joined forces with Destination Kia, he

Honor Fa'alave-Johnson

USC 5-star ATH commit Honor Fa'alave-Johnson inks NIL deal with Destination Kia

Miami quarterback Darian Mensah has agreed to a deal with Derby Watch Supply, his reps at ESM told On3's Pete Nakos. It's one of the first-ever

Darian Mensah for Derby Watch Supply

Miami QB Darian Mensah inks NIL partnership with Derby Watch Supply

As Tennessee officially launched its partnership with adidas on Thursday, a number of Vols athletes took part via social media. The posts were part

Tennessee Adidas. Credit: Tennessee Athletics

Multiple Tennessee athletes participate in adidas partnership launch through NIL

With his junior season on the horizon, Ole Miss running back Kewan Lacy has landed another NIL deal. He agreed to a partnership with Q-Collar, the

Ole Miss RB Kewan Lacy for Q-Collar

Ole Miss RB Kewan Lacy inks NIL deal with Q-Collar

Ahead of his first season at St. John's, Tounde Yessoufou has landed a high-profile NIL deal. The transfer SF has signed with Reebok, the company

St. John's forward Tounde Yessoufou for Reebok

St. John's SF Tounde Yessoufou inks NIL deal with Reebok

South Carolina quarterback LaNorris Sellers signed an NIL deal with Nike, according to his post on Instagram. The 2026 season will be Sellers' third

LaNorris Sellers South Carolina quarterback

USATSI_27701978 (1)

South Carolina QB LaNorris Sellers signs NIL deal with Nike

Adidas announced its 2026 adizero 7 Class on Friday. The athletic brand inked NIL deals with seven top high school recruits.  These high school

ADIDAS

Adidas announces 2026 adizero 7 Class, inks NIL deals with top high school recruits

Milan Momcilovic had a fancy new ride waiting for him once he touched down in the Bluegrass State.  The newest member of the Kentucky men's

Milan Momcilovic and family | UK Athletics

KSR Basketball

Milan Momcilovic already has his first local NIL deal

Texas running back Hollywood Smothers has inked a multi-year, six-figure NIL deal with sports memorabilia company Fiterman Sports, sources tell On3.

Hollywood Smothers-Texas-NC State-Alabama-transfer portal

Texas RB Hollywood Smothers inks six-figure NIL deal with Fiterman Sports

Vanderbilt executed one of the real coups of the 2026 recruiting cycle when it flipped Five-Star Plus+ quarterback prospect Jared Curtis from

BargatzeCurtis

Report: Nate Bargatze lands Vanderbilt QB Jared Curtis movie role as part of NIL deal

Jordan Brand is adding a top-rated prospect to its roster. Missouri five-star SG commit Jason Crowe Jr. has signed an NIL deal with the company.

Missouri SG commit Jason Crowe Jr. for Jordan Brand

Missouri 5-star SG commit Jason Crowe Jr. signs NIL deal with Jordan Brand

While competing at the McDonald's All-American Game last month, Jordan Smith Jr. got a chance to showcase his talents on a big stage. The Arkansas

Arkansas PG Jordan Smith Jr. for New Balance

Arkansas PG commit Jordan Smith Jr.'s DMV ties make New Balance NIL deal special

Arkansas star freshman guard Darius Acuff Jr. has landed a signature shoe with Reebok, ESPN's Shams Charania reported Tuesday morning. Acuff Jr., who

Darius Acuff Jr.

Report: Arkansas star Darius Acuff Jr. lands signature shoe deal with Reebok

Otega Oweh was the star of the NCAA Tournament's first-round after dropping 35 points, eight rebounds and seven assists in an 89-84 overtime win over

Mar 20, 2026; St. Louis, MO, USA; Kentucky Wildcats guard Otega Oweh (00) celebrates with teammates after shooting a three point basket to tie the game against the Santa Clara Broncos as time expired in the second half of a first round game of the men's 2026 NCAA Tournament at Enterprise Center. Mandatory Credit: Jeff Le-Imagn Images

Otega Oweh signs NIL deal with Intuit TurboTax after NCAA Tournament buzzer-beater vs. Santa Clara

Following his wild game-tying shot against Santa Clara on Friday, Kentucky guard Otega Oweh landed an NIL deal with Buffalo Wild Wings. The agreement

Kentucky guard Otega Oweh's game-tying shot vs. Santa Clara

Kentucky's Otega Oweh inks NIL deal with Buffalo Wild Wings to celebrate game-tying shot vs. Santa Clara

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