
<p><strong><a href="https://www.on3.com/db/bryce-james-157726/">Bryce James</a></strong>, the middle child and youngest son of NBA legend <strong><a href="https://www.on3.com/db/lebron-james-140158/">LeBron James</a></strong>, is changing high schools again, <a href="https://x.com/SLAM_HS/status/1727128456855798113?s=20">according to</a> <em>SLAM</em> magazine. And he’s returning to his original preps squad, the same one his older brother played for: Sierra Canyon (Calif.) High School. </p>



<p>James had previously transferred to Campbell Hall (Calif.) High School and had <strong><a href="https://www.on3.com/news/bryce-james-youngest-son-of-lebron-james-transferring-high-schools-again/">told On3 he intended to play for Sherman Oaks (Calif.) Notre Dame this season</a></strong>. However, those plans apparently recently changed and the high school junior will play for Sierra Canyon.</p>



<p>Under California high school athletics rules, James will be immediately eligible to compete.</p>



<p>The 6-foot-4, 160-pounder is the nation’s No. 132 overall prospect and No. 32 shooting guard in the 2025 cycle according to <a href="https://www.on3.com/db/rankings/industry-player/basketball/2025/"><strong>On3 Industry Ranking</strong></a> — a weighted average that utilizes all four major recruiting media companies. </p>



<p>He currently has an <a href="https://www.on3.com/db/bryce-james-157726/nil/"><strong>On3 NIL Valuation of $1.2 million</strong></a>. The On3 NIL Valuation is the industry’s leading index that sets high school and college athletes’ projected annual value (PAV). The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time.</p>



<h2 id="h-james-recently-featured-in-an-ad-along-with-some-aau-teammates">James recently featured in an ad, along with some AAU teammates</h2>



<p>LeBron James was able to work with his son, <strong><a href="https://www.on3.com/db/bronny-james-144220/" target="_blank" rel="noreferrer noopener">Bronny</a></strong>, on a number of endorsement deals over the last year. The freshman at <strong><a href="https://www.on3.com/teams/usc-trojans/" target="_blank" rel="noreferrer noopener">USC</a></strong> worked with his father on a <strong>Beats by Dre</strong> commercial and signed on to Nike.</p>



<p>Now LeBron’s <strong><a href="https://www.on3.com/nil/news/bryce-james-strive-for-greatness-teammates-nike-ad-nil-lebron-james/">youngest son is getting in on the action</a></strong>.</p>



<p>Bryce James and four of his <strong>Strive For Greatness </strong>AAU teammates are starring in a commercial for the new <strong>Lebron XXI</strong>. Released on <a href="https://www.instagram.com/p/Cxvx4_aPqN9/?hl=en" target="_blank" rel="noreferrer noopener">Instagram</a> on Thursday night, the ad shows the athletes jumping up in the air while heavily featuring the “Akoya” sneaker, which pays tribute to the akoya pearl, with its shapes and reflective nature.</p>



<p><strong><a href="https://www.on3.com/db/brayden-burries-158332/" target="_blank" rel="noreferrer noopener">Brayden Burries</a></strong>, <strong>Jayden Alexander</strong>, <strong><a href="https://www.on3.com/db/bryce-cofield-162545/" target="_blank" rel="noreferrer noopener">Bryce Cofield</a></strong> and <strong>Elzie Harrington</strong> appeared in the ad next to the youngest James. All highly-touted basketball recruits in the class of 2025 based out of California, the five players were able to star in the commercial thanks to The Golden State allowing high school athletes to monetize their publicity rights. It’s unclear if the five were compensated, but they each posted the ad on their Instagram Stories.</p>



<p>“Look at my young boys,” LeBron James posted on Instagram.</p>



<p>With more than 38,000 likes on the Nike Basketball Instagram page, it gives plenty of publicity to the rising junior basketball players. It’s an unprecedented move in the marketing space, featuring five high school athletes.</p>



<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/Cxvx4_aPqN9/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/Cxvx4_aPqN9/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; 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<p>While each plays for different high school programs in the greater Los Angeles area, they all play on the same AAU team – Strive For Greatness. The group played the 16U <strong>EYBL Circuit </strong>this summer, making appearances at <strong>Peach Jam</strong> and the <strong>Las Vegas Big Time</strong> tournament. LeBron James and <strong><a href="https://www.on3.com/db/rajon-rondo-98052/" target="_blank" rel="noreferrer noopener">Rajon Rondo </a></strong>coached the team at the Peach Jam in July.</p>



<p>The 21st sneaker Nike has released with the NBA star has a cabling system that works with Zoom Air cushioning and a light, low-to-the-ground design, giving athletes agile fluidity and explosiveness without excess weight.</p>


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