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Dave Portnoy posts Big Noon Kickoff hype video trolling Michigan opponents

Grant Grubbs Profile Pictureby: Grant Grubbs08/07/25grant_grubbs_
dave portnoy caitlin clark
Tommy Gilligan-Imagn Images

Last month, Barstool Sports founder Dave Portnoy announced he and his company are partnering with Fox Sports. The partnership will include Portnoy joining Big Noon Kickoff, the network’s pregame college football show that rivals ESPN’s College GameDay. On Thursday, Portnoy put out a video online to get fans excited about his debut on the show.

The video, which leans into Portnoy’s willingness to be the “bad guy,” features voice-over dialogue from the movie Scarface. Throughout the video, Portnoy can be seen donning gear for his favorite team: Michigan.

Portnoy will join Urban Meyer, Matt Leinart, Brady Quinn, Mark Ingram, Chris “The Bear” Fallica and Rob Stone on Big Noon Kickoff. In July, Puck’s John Ourand revealed what Fox Sports hopes to gain by adding Portnoy to the popular show.

“Fox executives see a chance to insert a big personality to their lineup, and to leverage Portnoy’s Michigan fandom, which dovetails naturally with their Big Ten rights package,” Ourand wrote. “After all, ESPN has a number of high-profile commentators, like Paul Finebaum, who openly advocate for the SEC, especially when it comes to getting teams in the College Football Playoff.

“(ESPN, of course, holds all of the SEC’s media rights through 2034.) In short, Fox executives and Big Ten officials wanted an on-air fanboy of their own.”

Many fans have compared the addition to College GameDay bringing in Pat McAfee, who is known for his larger-than-life personality. While it’s unclear if Portnoy will be able to serve as a Big Ten “fanboy,” he’ll have no trouble showing love for Michigan.

Portnoy was reportedly instrumental in the Wolverines landing five-star quarterback Bryce Underwood last year. While announcing Barstool Sports’ partnership with Fox Sports, Portnoy blasted other Big Ten teams while claiming his addition to Big Noon Kickoff would prevent other media members from bad-mouthing Michigan.

“The days of kicking Michigan when we’re not around is over. I will be there, so we beat you on the field and we beat you in the booth,” Portnoy said in a video posted to X. “Barstool has a lot of Big Ten people, it’s not just me. Big Cat — Wisconsin; safety school, Wisconsin. Iowa — no offense. School after school. Indiana, beautiful campus. Cignetti put a cigarette out.

“We have all the schools covered, but only one school matters, and that’s Michigan. We’ve ruled that conference with an iron fist for the past decade, and now it will continue in between the white lines and on the desk. So all you people out there who think you’ve got the last word on Michigan, those days are over.”