Duke's Mayo Bowl reveals 'Duke's Mayo Maniacs' promotion, hilarious fan code of conduct for bowl game

The Duke’s Mayo Bowl has become one of the more fun bowl games in the nation over the past couple of seasons. Now, they’re taking their game to the next level.

On Monday, they announced an awesome promotion for this season’s iteration: “College football fans are built different,” a press release read. “They paint their faces, belt their fight songs, and treat every game like a holiday. That’s the spirit behind the Duke’s Mayo Maniacs…the loudest, proudest, TASTIEST fans in the stands…

“This year, we’re offering these Maniacs first access to tickets for the Duke’s Mayo Bowl for the lowest price…plus a game day full of fun, surprises, and most of all…Duke’s Mayo!”

For $50, you’ll have the opportunity to join the Duke’s Mayo Maniacs at the game. Many will agree it’s more than worth the price of admission, as Mayo Maniacs will receive unique swag and a uniform made for both the game and the kitchen, custom cheers, props and surprises throughout the game, concessions and food deliveries during the game and a 91% chance at ending up on the jumbotron.

Of course, you’ll have to adhere to a Code of Conduct during the game. In true Duke’s Mayo Bowl fashion, they outlined a hilarious collection of rules, which you can check out below. 

1. Stay for the whole game. Even if it’s a blowout. So help me, Duke’s.
2. Dress appropriately. Apron, chef’s hat, spatula. And on occasion, I may be wearing mayo.
3. Participate in all noise-making. Yelling, hollering, SPEAKING IN ALL CAPS. 
4. Add extra bacon.
5. Respect fellow MayoManiacs. They express their love for Mayo in their own ways. And that’s beautiful. 
6. Enjoy a quarterly Mayo Dog.
7. Go all out for the Jumbotron. No half-hearted waves. No “Hi Mom, I’m on TV.” I shall shout things like “Mayo” or “Deviled Egg.”
8. Always request a second helping.
9. Salute Duke’s Mayo when I see it by placing my hand over my stomach.
10. Swear allegiance to Tubby, The Duke’s Mayo mascot. He is my guiding light in times of Tailgate and Bowl Game. 
11. Marinate.
12. Become an internet phenomenon/meme. Share your MayoMania on Instagram and tag @dukesmayo and @dukesmayobowl

This season’s Duke’s Mayo Bowl will emanate from Bank of America Stadium in Charlotte on Jan. 2, 2026. Last year, Minnesota bested Virginia Tech by 14 in the showdown. It remains to be seen who gets in on the fun this time around, but it sounds like it’ll be an entertaining matchup, regardless of the teams involved.