Dark Horse Collaborative - Texas Tech Red Raiders Collective

Dark Horse Collaborative launched in May 2022 to help Texas Tech athletes find and create NIL partnerships, while providing them with support in building their personal brands. The NIL sports management agency says it offers digital and creative support to athletes. The first group of athlete ambassadors included quarterback Donovan Smith, including athletes from Texas Tech's baseball, women's basketball and women's soccer programs. Dark Horse Collaborative's website says, "We provide marketing, digital strategy, and in-house designers and writers. We also offer media training, specialty support, and more." The website also says Dark Horse Collaborative connects Texas Tech athletes with "the right people to provide legal and financial advice."