Heels4Life - North Carolina Tar Heels Collective

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North Carolina Tar Heels

Heels4Life Logo
launch date

Feb 2022

status

Corporation

annual goal

No Data

confirmed raise

No Data

Founders
  • Graham Boone

    Executive Director

  • Deems May

    Former Athletes Advisory Board

  • Marquise Williams

    Former Athletes Advisory Board

  • Jeff Schoettmer

    Former Athletes Advisory Board

  • Matt Merletti

    Former Athletes Advisory Board

  • Bryn Renner

    Former Athletes Advisory Board

Founded in February 2022 by former North Carolina linebacker Shakeel Rashad, Heels4Life is designed to “showcase Tar Heels football players and create revenue opportunities.” Fans will donate to become Heels4Life members. Players will receive compensation for delivering exclusive content and experiences to members. All money raised by the company will go back to the players, the collective says. “Fans want to support the football players and learn more about the players, and we're trying to do something that accomplishes both, and in doing so maximizes their NIL opportunities,” Rashad said. “We’re working with compliance to make sure we're doing this all the right way. Obviously, this is new territory for everyone and so I spend a lot of time with people in compliance to make sure that what we're doing fits school policy, NCAA policy and the state of North Carolina's Executive Order, too.”

Primary Sport
Football
Also Involved In

social connect

NIL Deal Tracker
  • player headshot
    NCAA
    SR
    EDGE/6-1/265
    NIL Value$715K
    The Law Office of Justin B. Hunter
    1/26/24
    Source
  • Default Avatar
    NCAA
    RS-SR
    IOL/6-4/325
    NIL Value-
    PORCH Chapel Hill-Carrboro
    11/02/23
    Source
  • Default Avatar
    NCAA
    RS-SR
    IOL/6-4/282
    NIL Value-
    PORCH Chapel Hill-Carrboro
    10/31/23
    Source
  • player headshot
    NCAA
    SR
    EDGE/6-1/265
    NIL Value$715K
    PORCH Chapel Hill-Carrboro
    10/25/23
    Source
  • Default Avatar
    NCAA
    RS-SR
    LB/6-3/204
    NIL Value-
    PORCH Chapel Hill-Carrboro
    10/25/23
    Source
  • Default Avatar
    NCAA
    RS-FR
    OT/6-5/290
    NIL Value-
    PORCH Chapel Hill-Carrboro
    10/25/23
    Source
  • Default Avatar
    NCAA
    SO
    DL/6-5.5/355
    NIL Value-
    PORCH Chapel Hill-Carrboro
    10/25/23
    Source
  • Default Avatar
    NCAA
    SO
    S/6-2/185
    NIL Value-
    PORCH Chapel Hill-Carrboro
    10/24/23
    Source
  • player headshot
    RS-JR
    CB/5-11/190
    NIL Value-
    PORCH Chapel Hill-Carrboro
    10/24/23
    Source
  • Default Avatar
    NCAA
    SR
    DL/6-4/305
    NIL Value-
    PORCH Chapel Hill-Carrboro
    10/24/23
    Source
  • Default Avatar
    SR
    OT/6-7/220
    North Carolina
    NIL Value-
    PORCH Chapel Hill-Carrboro
    10/24/23
    Source
  • Default Avatar
    NCAA
    JR
    LB/5-11.5/220
    NIL Value-
    PORCH Chapel Hill-Carrboro
    10/24/23
    Source
  • Default Avatar
    NCAA
    JR
    DL/6-5/262
    North Carolina
    NIL Value-
  • Default Avatar
    NCAA
    SR
    IOL/6-1/288
    NIL Value-
  • player headshot
    NCAA
    JR
    RB/5-11.5/205
    NIL Value-
  • Default Avatar
    RS-SO
    QB/6-3/200
    NIL Value-
  • Default Avatar
    NCAA
    JR
    DL/6-4.5/285
    NIL Value-
  • player headshot
    RS-JR
    CB/5-11/190
    NIL Value-
  • Default Avatar
    NCAA
    JR
    TE/6-6/235
    NIL Value$507K
    PORCH Chapel Hill-Carrboro
    8/15/23
    Source
  • player headshot
    RS-JR
    WR/6-3/175
    NIL Value-
    PORCH Chapel Hill-Carrboro
    8/15/23
    Source
  • Default Avatar
    NCAA
    JR
    LB/5-11.5/220
    NIL Value-
    PORCH Chapel Hill-Carrboro
    8/15/23
    Source
  • Default Avatar
    SR
    LB/6-1.5/225
    NIL Value-
    PORCH Chapel Hill-Carrboro
    8/15/23
    Source
  • player headshot
    RS-SO
    QB/6-5/210
    NIL Value-
    PORCH Chapel Hill-Carrboro
    8/15/23
    Source
  • player headshot
    H.S.
    JR
    ATH/6-2/184
    NIL Value-
  • Default Avatar
    NCAA
    JR
    LB/5-11.5/220
    NIL Value-
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