A lifelong Ohio State fan and real estate developer, Brian Schottenstein started The Foundation with former Buckeyes quarterback and close friend Cardale Jones. The idea for the crowdsourced, non-profit collective was formulated in 2021 and the 501C3 was established in February of 2022. “We started working on it last fall because I saw all these schools in the south, like Texas A&M, Texas and Tennessee, what they were doing,” Schottenstein said. “If Ohio State doesn’t have something like The Foundation in place, we’re going to get behind. I knew the number was north of $10 million because I could see what they were doing down there.” The Foundation has an impressive board of directors with some of the most well-respected business leaders in Central Ohio. There are also former Ohio State athletes and coaches on the board – including Urban Meyer and J.T. Barrett – who have a pulse on how to capitalize on NIL.