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Turtle NIL - Maryland Terrapins Collective

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Maryland Terrapins

Turtle NIL Logo
launch date

Aug 2022

status

LLC

annual goal

No Data

confirmed raise

No Data

Founders
  • Harry Geller

    Founder

  • Alex O'Neill

    Director of Operations

Turtle NIL was formed in August 2022 with the plan to create a way to generate NIL funds to compete with the top powers in college basketball. Harry Geller, a Maryland alum that has founded more than a dozen multi-million-dollar companies, stepped in to fill that void with Turtle NIL. After much anticipation, the collective launched its impressive-looking website, announcing deals with nine Terp men’s basketball players. Geller brought on Alex O'Neill, a former Maryland basketball manager, to run the daily operations. The collectives aims to facilitate NIL partnerships with brands and organizations. It has since launched a subscription club, providing fans exclusive content while raising funds for Maryland basketball athletes. The focus remains on basketball, but Geller previously said the model could be duplicated with other programs.

Primary Sport
Basketball
Also Involved In

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