Turtle NIL - Maryland Terrapins Collective

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Maryland Terrapins

Turtle NIL Logo
launch date

Aug 2021


Non Profit

annual goal

No Data

confirmed raise

No Data

  • Harry Geller


Turtle NIL was formed in August 2021 at the behest of former Maryland basketball coach Mark Turgeon, who insisted the Terps needed to create a way to generate NIL funds to compete with the top powers in college basketball. Harry Geller, a Maryland alum that has founded more than a dozen multi-million-dollar companies, stepped in to fill that void with Turtle NIL. After much anticipation, the collective launched its impressive-looking website and that it had deals with eight Terp men’s basketball players. Geller says the group has big plans for the future. “We have hired a former Maryland basketball manager and graduate and aspiring sports agent to run the daily operations,” Geller told InsideMDSports. “His job is to find opportunities for the student-athletes in the form of meet-and-greet appearances, social media promotions, in-kind promotions, image and apparel sales, NFT and image collectibles, and most recently, charitable work. We have partnered with a UM Startup Shell company, Memento, to produce NFT’s and create innovative digital assets.” Currently, Turtle NIL is entirely focused on men’s basketball, but Geller says the model could by easily duplicated by other sports.

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