Iowa State’s We Will Collective was founded in April 2022 by former football player Connor Greene, along with assistance from former Cyclone football coach Dan McCarney and a host of other ISU greats. “We Will” comes from the “I will” section of Jack Trice's letter he wrote before Iowa State's game at Minnesota in 1923, where he sustained severe injuries that eventually led to his death. We Will Collective says for every dollar it gives to athletes, those funds will be tied to some charitable organization for the athlete to work with. The group says it is a 501(c)3 non-profit organization. As of right now, the collective's funds are only available to men's basketball and football players. Connor Greene said they fully intend to scale it up to all sports over time. “With football and men’s basketball, that was just bare bones of, 'Hey, let’s get this going,’” Greene said.