Bijan Robinson addresses his approach to NIL opportunities

On3 imageby:Steve Samra09/10/22


Bijan Robinson is one of the college athletes who has benefitted the most from the advent of NIL.

From Lamborghini to his own line of condiments, Robinson has arguably been the most fun to follow regarding his NIL prowess. Speaking with the media earlier this week, the Longhorns running back explained his approach to NIL opportunities.

“Now that it’s here, it’s good for us to start learning the business side of things,” started Robinson. “It’s important for me to understand and what fits best for me. I just think that it’s a good thing that college players are being able to get paid now and not just get paid money, but really learn behind the business things that they want. And then making those relationships. Relationships are important. Whenever those relationships come across my face, I think that I need to take advantage of it and understand this can build something for something greater as time goes on in my life.

“It’s definitely a blessing that we have it now. I think that when people see — when other kids see the luxuries for me, it gives them an opportunity to give something for themselves now that we get to, like, make our name known in another light other than football.”

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Continuing, one of the best things about NIL has been athletes able to give back to the communities that they play such a big part in. That’s exactly what Robinson has done, as the Texas star donated more than $3,000 worth of backpacks to the Austin Harmony School of Excellence.

Elaborating on his good deed, Robinson stated that he doesn’t like to take for granted the simple things, and he was simply trying to be a friend.

“That kind of stuff right there is what means the most to me,” answered Robinson. “Those kids can’t afford a lot of things and they’re struggling to get a backpack. Like, one girl came up to me and was like, ‘Hey, I don’t have a backpack,’ and I was like, ‘Man, just a backpack.’ We take for granted a lot of different things, but when they can’t afford a backpack, I feel it’s an issue that we need to settle up. For me, I thought it was important to just give them all something that they can appreciate and something that they don’t have to buy, but it’s something coming from me and it’s coming from my heart. But when I talked to those kids, especially the football team, I wasn’t trying to talk to them to be the role model or the Bijan Robinson that they see on television or on social media.

“I was just trying to be a friend to reach out from me to them so they can feel where I’m coming from and understand me the most. That kind of stuff is what means the most to me.”

As you can see, Bijan Robinson is just as special off the field as he is on it. The Texas running back is going to continue to use NIL for good, as long as he continues to suit up for the Longhorns.

Bijan Robinson currently has an On3 NIL Valuation of $1.6 million. The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.