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LSU's BJ Ojulari signs NIL deal with Jimmy Granger Ford Lincoln

Pete Nakos11/11/22
Article written by:On3 imagePete Nakos

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BJ Ojulari
BJ Ojulari/Instagram

The NIL deals continue to roll in for LSU football players this week.

Defensive end BJ Ojulari has added a new partnership to his growing list, signing with the Natchitoches, Louisiana, based Jimmy Granger Ford Lincoln dealership. The junior has emerged as one of the top pass rushers in the SEC this season.

As part of the agreement, Ojulari promoted the dealership on his Instagram account. He will also receive the keys to a Ram TRX Hellcat truck. The deal was brokered by the Ballengee Group, which serves as his primary NIL representation.

“Honored to be a part of the team,” he wrote on Instagram.

The 6-foot-3, 250-pound edge rusher has wrecked havoc on SEC defenses this season. Through seven games, Ojulari has 36 total tackles with 6.5 tackles for loss and a forced fumble. He racked up 11 tackles last week against Alabama, including a sack. While he caused problems off the edge, true freshman Harold Perkins sat back as a quarterback spy all night, chasing down Bryce Young.

The endorsement deal with Jimmy Granger is one of a number Ojulari has signed. He has a memorabilia deal in place and was part of the contingent of LSU players who took over a Baton Rouge Raising Cane’s in August. The Tigers star players served patrons at the counter and even through the drive-thru.

He also made an appearance at the Baton Rouge Food Bank this summer in partnership with Geaux Enterprises. A LSU-focused NIL collective, it has raised several millions of dollars and struck around 20 deals.

LSU has suddenly catapulted itself back into the College Football Playoff conversation. Part of that is the Tigers defense, which ranks in the top 40 in the nation allowing only 22.9 points per game.

BJ Ojulari’s major On3 NIL Valuation

The LSU edge rusher currently holds a $459,000 On3 NIL evaluation. The valuation ranks No. 65 in the college football NIL rankings.

Ojulari has amassed more than 25,000 social media followers. That’s in large part to the nearly 18,000 followers he has on Instagram. The possible 2023 NFL draft prospect has a per-post projection of $489.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career.

The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.