Cavinder entered the transfer portal in October, making the decision to re-enter the college basketball world after making a very public decision to leave college basketball and forgo her remaining year of eligibility on the Today show next to her sister, Hanna.
After sitting out this season, Haley Cavinder will be joining the Horned Frogs for the 2024-25 basketball season. She’s joining a program filled with NIL stars, too. Former Oregon star Sedona Prince is playing with the Horned Frogs and still has another year of eligibility.
The Cavinders Twins have been a force in the space since the jump of the NIL Era in July 2021. Before they announced their departure from college sports this spring, they had signed with brands like Raising Cane’s, Victoria’s Secret PINK and Champs Sports.
“As a businesswoman, she’s excited to see what type of opportunities there might be in the portal,” her agent Jeff Hoffman of Everett Sports Management previously told On3. “It comes from a foundation of she misses basketball more than anything in the world and as it approaches another season, even more so. She is going to hop in the portal. She’s 100% making her return to college basketball.”
Cavinder averaged 12.2 points and 4.9 points per game, leading the Hurricanes to the Elite Eight. Returning to Miami was on the table, but the draw to TCU made sense. With her family relocating to Texas, attending a school in the Lone Star State was expected.
Haley Cavinder back in NIL scene
While Haley Cavinder is back in the college sports world, she’ll also be continuing to build out her brand next to her twin sister, Hanna. The twins plan to continue working together on all things social media and endorsement deals.
Since initially retiring, they’ve inked agreements with Bucked Up, Jake Paul’s Betr and Caktus AI. Attorney Darren Heitner assisted in communicating with TCU to ensure there’s a smooth transition with her brand relationships when Haley Cavinder enrolls.
“Yep, that’s their business,” Hoffman said. “Cavinder Twins LLC. I think it makes them even more interesting. As NIL continues to see more revenue and brands adopt that as part of their marketing and media mix. Haley can present opportunities and then on the truly professional entrepreneurial side, Hannah could do some things that Haley couldn’t do. Their business, they’re in a partnership together, so they’ll make decisions together on what brands they partner with or take equity in.”