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How Athletic Performance Impacts Your NIL Valuation

Article written by:On3 imageOn3



Athletic performance drives influence, media sentiment, and marketability. Brands want to be associated with over-achievers. Excelling on the field/court will always be important.

The On3 NIL Valuation takes into account the following critical performance and media sentiment markers. 

+ Gameday Performance
Athletes who excel on game day will receive minor bonuses.

The gameday boosters can be for the following:
– National Players of the Week
– Conference Players of the Week
– Team Win (opposition strength is factored in)
– Outstanding performances on game day, especially in key games with large viewership

+ Individual Player Rankings
Utilizing On3’s rankings, an athlete’s recruiting, or On300 ranking will give them a boost according to their ranking. Once an athlete is in college, the On300 player impact ranking is used instead of their recruiting ranking.

+ Position
The QB position is the highest-rated position, followed by skill positions – RB, WR, TE, CB, S, Edge. There are no boosts or penalties for the other positions in football. In basketball, there are no boosts for position.

+ Prestigious Achievements
Athletes nominated (or those in the running at earlier stages in the season) for awards such as the Heisman Trophy will receive a boost. As the odds change throughout the season for the leading contenders, so will the boost. The maximum points awarded for this boost are applied once the winner and finalists have been announced with the winner receiving the highest boost and the other finalist sharing the remaining points based on their final position.

+ Legacy
Athletes who come from prestigious/ famous families will receive a boost. These boosts are usually applied to athletes who come from a family with national fame. Examples of a legacy boost are Bronny James (son of Lebron James) and Arch Manning.

+ Media
Athletes who appear in major publications or are highlighted in productions and special features on major networks will receive boosts or penalties based on the positivity or negativity of each article. This is not solely based on the number of articles or productions but rather the sentiment of the articles.

On3 NIL Valuation

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college-level athletes. A proprietary algorithm, the On3 NIL Valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a specific moment in time. The On3 NIL Valuation is comprised of many dynamic data points that focus on three primary categories:

Social media following and engagement
+ Athlete data, achievements, performance, and media sentiment
+ Endorsement deals, opportunities, and Collectives

More details about the On3 NIL Valuation.