Florida State's Keon Coleman signs NIL representation
Adding Keon Coleman was not on the transfer portal to-do list for Florida State entering the spring.
With the addition of tight end Jaheim Bell paired with running back Trey Benson and the talent at wide receiver, the Seminoles were set. They were already projected to be a top offense in college football this offseason.
But when Mycah Pittman made the decision to hit the portal in April, Florida State reconsidered. Michigan State’s top receiver a year ago, Coleman entering the portal caught many off guard. The Seminoles were in position to add to their room, ultimately beating out Ole Miss for the former four-star recruit.
Now settled in for the fall in Tallahassee, it’s clear what Coleman can add to the Florida State attack. He’s emerged as the frontrunner for the punt return role. His speed has always set him apart. Paired with the 6-foot-7 Johnny Wilson, the duo will cause plenty of matchup problems for defenses.
Coleman is ready to start capitalizing on his NIL before the season kicks off. The receiver has signed with Just Win Management for exclusive marketing representation. The firm already represents Florida State quarterback Jordan Travis and running back Trey Benson, who have previously inked agreements with Hotel Indigo, Leaf Trading Cards, NextGen Camps and Tallahassee Ford.
“We look forward to working with Keon, who has an extremely bright future. We’re grateful to have him join the Just Win family,” Just Win Management founder Joe Hernandez told On3 in a statement.
Coleman finished last season with 58 catches for 798 yards and seven touchdowns. Tabbed at No. 8 in the preseason AP Poll Top 25 released Monday, Florida State hosts LSU in Week 1 in Tallahassee.
Keon Coleman’s On3 NIL Valuation
Along with his on-field success, Coleman has amassed a major social media following. The receiver has more than 81,000 followers, with 29K on TikTok and 40K on Instagram. Having a large social media brand will only create more NIL opportunties.
Keon Coleman has a $167,000 On3 NIL Valuation, which ranks in the top 400 of the college football NIL rankings. He recently inked an NIL deal with the Florida State-driven NIL collective The Battle’s End.
The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.
About On3 NIL Valuation, Brand Value, Roster Value
While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.