Florida State's early national signing day in 2021 is not a memory many fans hope to ever relive. Simply put, avoiding a repeat of that day is a driving force in the formation of the new Florida State-focused NIL collective The Battles End. With a focus on player retention of the current roster, there’s an understanding of the impact a strong, well-organized collective can have for the rest of the program. Founded by Ingram Smith, the host of Nolecast, a popular Florida State podcast, the collective has already received backing from multiple well-known Seminole boosters. “Retention is everything,” Smith said. “Candidly, our job is made easier by their culture and the locker room that Mike Norvell has. I think some of the conversations we’ve had would obviously be more challenging. Success helps, but it is legitimately a good culture in Tallahassee right now. It’s not something we’ve been able to say for a while. We have every intention of keeping every player we possibly can for what we think is a special year, next year.” Since its launch in early December 2022, the collective has signed Jordan Travis, Patrick Payton and Kalen DeLoach. The collective hired Max Moody as its full-time COO in early September 2023. An FSU alumni and senior consultant at Deloitte, Moody will report directly to Smith in the role, with his daily duties focused on the collective’s financial sustainability and growth strategy.