Oklahoma State NIL collective partners basketball players with Cadillac dealership

Jeremy Crabtreeby:Jeremy Crabtree09/07/23

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Memberships have their privileges, especially when it comes to NIL at Oklahoma State.

As part of NIL deals with Oklahoma State-focused Pokes With A Purpose collective, 10 Cowboy basketball players entered into a partnership with Wilson Cadillac that allows them to drive vehicles during the fall and spring.

It’s certainly a rewarding situation for many of Oklahoma State’s top returning and incoming basketball players. Included in the partnership are: Isaiah Miranda, Connor Dow, Jarius Hicklen, Justin McBride, Jamyron Keller, Eric Dailey, Quion Williams, Brandon Garrison, Mike Marsh and Javon Small.

Most of the players involved are part of Oklahoma State’s incoming 2023 recruiting class that ranked 17th in the nation. As four-star recruits, Garrison and Dailey were both ranked in the nation’s top 60, according to the On3 Industry Ranking.

Pokes With A Purpose has strong Oklahoma State ties

Pokes With A Purpose launched in 2022 and it quickly absorbed fellow Oklahoma State-focused collective Unbridled NIL. Throughout 2022, the collective built strong ties with the Oklahoma State athletic department and the Stillwater community. During that time, Pokes With A Purpose also created unique bonds with numerous businesses in Oklahoma – including Wilson Cadillac.

Aaron Wilson and his family of dealerships are loyal and true Oklahoma State athletics supporters and great friends of Pokes With A Purpose,” Pokes with a Purpose executive director David Downing told On3. “They’ve facilitated more than 30 NIL vehicle arrangements for OSU athletes.”

Now the collective has firmly established itself as one of the strongest in the Big 12. Plus, its support of top nonprofits – such as Our Daily Bread, Turning Point and Big Brothers Big Sisters of Oklahoma – has generated a lot of headlines.

“Our purpose is to do NIL the right way,” the collective says. “We strictly adhere to the interim NIL policy provisions of the NCAA as well as work very closely with OSU Administration, OSU athletic department and compliance.”