Villanova football, Reveal Suits enter NIL sponsorship

Villanova football and a high-end custom suit company, Reveal Suits, have come together for a new NIL agreement. Collegiate Sports Management Group (CSMG) brokered the deal. The deal gives five Villanova players access to Reveal Suits for a NIL deal. They are TD Ayo-Durojaiye, Dez Boykin, Ricky Ortega, Jaaron Hayek and Josh Slay.

Those five football players receive custom suits. They will then feature on social media during the 2022 season in their social media. No financial details were released at this time.

CSMG is a sports and entertainment media company that has traditionally focused on esports and traditional sports. They work to be on the cutting edge of branding in the sports world. That means they have taken on a growing role in the NIL world, representing more than 1,000 colleges, universities, and conferences.

“We are focused on expanding our NIL expertise to deliver measurable, multi-faceted value that is driving revenue and maximizing exposure for student-athletes,” said Jim Connelly, Chief Revenue Officer for CSMG.

CSMG manages and schedules NIL activities. That includes social media posts made by student-athletes and other off-field promotions. These will both be running as part of the deal.

What are Reveal Suits?

Reveal Suits is a high-end custom suit and blazer company. They are a minority and veteran-owned business. Business professionals, athletes, and Greek life are key markets for Reveal Suits. Owner and CEO Carlton Dixon is a former athlete and athletic administrator himself.

“At Reveal, we are about passion meeting fashion, and with our customization options, we’re able to give players, alumni and fans the style in whatever colors they bleed,” Dixon said. “I am confident in the CSMG team to optimize this opportunity with the Villanova football players and ensure they all have a positive experience with Reveal Suits.”

They are partnering with Villanova, one of the best college football teams at the FCS level. Based in the Philadelphia media market, Villanova is one of the CAA’s best teams, finishing in the top-10 in 2021.