Case Studies
We help elevate brands through the power of College sports. Explore success stories showing how brands achieved winning results by activating with On3 and Rivals.
The Great Wisconsin Tailgate
On3 partnered with Culver's to bring a live tailgate experience to Wisconsin's home opener — featuring collegiate athlete appearances, On3 host integrations, and on-site brand activation with fans across campus.
- 3.8MTotal Impressions
- 12Athlete Partners
- On-site activation outside Lambeau Field on game day
- Live broadcast with Andy & Ari featuring three NFL first-round picks
- Matthew Golden moment went viral across national sports media
- Custom branded editorial, social, and video content
Brand Lift Study
A recent brand lift study showed On3 branded content drove significant gains across the full funnel, including purchase intent, recommendation intent, affinity, and brand recall.
Brand lift vs. control
- +19ptsBrand Awarenessvs. control group
- +19ptsBrand Affinityvs. control group
- +22ptsPurchase Intentvs. control group
- +23ptsRecommendation Intentvs. control group
- 91%Aided Brand Recallof exposed viewers
Strong brand fit & natural integration
- 92%good fit with On3 content
- 63%naturally integrated
- 4.1/5average rating
- 61%more likely to engage
"Touchdown Tour"
Food truck activations at 5 marquee matchups, 15 collegiate athlete partnerships, integrated live show broadcasts, and on-site fan engagement across the 2024 season.
- 6.9MTotal Campaign Impressions
- 5Game-Day Activations
- Food truck activations at 5 marquee matchups in 2024
- 15 collegiate athlete partnerships with custom social content
- Integrated live show broadcasts from each game-day stop
- On-site fan engagement with branded games and giveaways
Gameday Ready
As the Official Beer Sponsor of the College Football Playoff, Modelo activated across On3's biggest tentpole moments — reaching fans through host-read integrations on Andy & Ari, branded content, and social amplification during the stretch that matters most.
- 8.1MCampaign Impressions
- 22%Brand Recall Lift
- Season-long integration anchored by Andy & Ari On3
- Live on-site broadcasts from marquee college football matchups
- Product placement and logo integrations across shows and social
- Brand woven into tailgate culture, rivalry weeks, and playoff coverage
Campus Kickoff
Starbucks connected with the college sports audience through a targeted campaign spanning On3's editorial, social, and video platforms — driving awareness among the 18–34 demographic at peak college football engagement.
- 5.4MTotal Reach
- 34%Audience Overlap
- Custom branded buildout at Starbucks near Hard Rock Stadium
- Devin Hester + 2 current Miami athletes on-site with fans
- Content across On3 social channels and athletes’ personal accounts
- ESPN captured footage and cut it into mid-game commercial breaks
Rivalry Reels
By anchoring creative in Army's most iconic rivalry moments and distributing through high-attention Reels, On3 drove rapid awareness at scale.
- 1.7M+Instagram Impressions
- 1.6MAdditional Social Reach
- 1-week Instagram blitz leading into Army vs. Navy rivalry game
- Multi-post series spotlighting the rivalry’s history and traditions
- Talent-forward Reels designed for high-attention placements
- Upper-funnel awareness for Army’s flagship sporting event
