Activation

Social Media Activation

On3 and Rivals operate the most-followed accounts in college sports social — reaching fans where they react, share, and debate in real time.

• 6BN+Annual Impressions
• 10M+Followers

• 6B+ annual impressions across On3 & Rivals accounts

  • Feed posts
  • Reels
  • Stories
  • Collab posts

• Real-time breaking news — the platform where recruiting and transfer portal news lives

  • Sponsored threads
  • Pinned posts
  • Live event coverage

• Short-form video reaching the next generation of college sports fans

  • Branded content
  • Hashtag challenges
  • Creator partnerships

• 22M+ views on J.D. Pickell alone — video-first fans who stay for the deep dive

  • Pre-roll
  • Mid-roll
  • Channel sponsorship
  • Bumper ads