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Jordon Hudson spotted on UNC sideline ahead of TCU matchup

Chandler Vesselsby: Chandler Vessels09/02/25ChandlerVessels
jordon hudson (1)
Jim Dedmon-Imagn Images

Bill Belichick is getting ready to make his debut coaching college football for North Carolina, and Jordon Hudson is with him on the sidelines. Hudson, who is Belichick’s girlfriend, was photographed standing on the sidelines before Monday’s game against TCU.

Hudson was decked out in Carolina colors with blue pants and a white tank top. She’s grabbed a lot of headlines this offseason and it looks like she will continue to as the season kicks off.

There’s been a lot of anticipation for the matchup between the Tar Heels and Horned Frogs due to Belichick taking over at UNC this offseason. He previously was the head coach of the New England Patriots, winning six Super Bowls in a 24-year tenure.

Belichick has drawn attention off the field for dating Hudson, who is only 24 years old. But for now, they’ll look to put that drama behind them as the focus remains on the football game.

Bill Belichick-owned company, managed by Jordon Hudson, files for ‘Gold Digger’ trademark

According to Darren Rovell of Cllct, a company owned by the North Carolina football coach and managed by his girlfriend have filed to trademark the term “Gold Digger” to use on various items.

“A company owned by North Carolina football coach Bill Belichick and managed by his girlfriend, Jordon Hudson, has filed to trademark the term ‘Gold Digger,’ with the intention to use the mark on jewelry and key chains,” Rovell reported.

“Since at least June 2024, Belichick, 73, has been dating Hudson, a 24-year-old former cheerleader, who has been accused by some as being a ‘gold digger,’ a term that refers to someone who enters into a relationship mainly for financial reasons. Now, it seems, Belichick and Hudson want to capitalize on the criticism.”

Rovell noted that the filing was first reported by trademark attorney Josh Gerben. It’s far from the only trademark filing that Belichick’s TCE Rights Management LLC has made in recent days, as well.

Under Hudson’s direction, they filed 17 trademark applications earlier in 2025. Per Rovell, they included “Chapel Bill,” “Belestrator,” “Trail of Salty Tears,” “No Days Off” and “The Belichick Way,” among others.

You can’t blame Belichick and Hudson for trying to make some dough off some criticism. It’s a shrewd business move, and one we’ve seen before in the world of sports, turning a negative into a positive.

On3’s Steve Samra contributed to this report.