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NIL deal: Auburn's Jackson Arnold teams up with Dude Wipes

Justin Hokansonby: Justin Hokanson08/26/25_JHokanson
Jackson Arnold (Photo courtesy of Playfly Max)
Jackson Arnold (Photo courtesy of Playfly Max)

AUBURN — Playfly Max has announced a partnership between Auburn football quarterback, Jackson Arnold, and DUDE Wipes. Jackson will serve as a brand ambassador to highlight DUDE Wipes’ official partnership with Auburn Athletics.

The official press release outlines DUDE Wipes’ partnership centering around support of one of college football’s greatest traditions, rolling Toomer’s Corner. The campaign name will be, “TP is for the Trees.” The partnership, facilitated by Playfly Sports Properties and Playfly Max, represents an exciting way to enhance a historic tradition known to college football fans from coast to coast.

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The release says Arnold will play a key role in teaching fans the proper way to toss toilet paper into the trees.

“I’m pumped to help bring DUDE Wipes into the Auburn family,” said Arnold, Auburn’s QB and face of the new campaign. “It’s a fun brand that doesn’t take itself too seriously and ties to a great tradition at Auburn.”

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“At DUDE Wipes, we’re at war (eagle) with toilet paper every day because wet cleans better than dry. So when the opportunity presented itself to partner with the Auburn family, we couldn’t pass it up,” said Ryan Meegan Co-Founder and CMO at DUDE Wipes. “Rolling Toomer’s is one of the best traditions in all of college sports and puts toilet paper back where it belongs…with the trees! So we’re excited for Auburn and college football fans all over to ditch the TP for DUDE Wipes.”

Backed by Playfly Max, the partnership brings together NIL innovation, fan engagement, and brand storytelling on a national stage. “This collaboration pushes Partnership & NIL forward in the best way possible,” said Ben Harling, General Manager of Auburn Sports Properties. “It blends culture, creativity, and competitive energy, while authentically embedding DUDE Wipes into the Auburn experience.”

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