Auburn football fans hate Auburn football's new hype video

It's not a good time to be a fan of the Auburn football program. Not only has the team severely underachieved after entering the season ranked sixth in the country, but the athletic department tried to salvage things with a new hype video titled, "This Is Who We Are." Fans are not pleased with the timing of the new video production and its message, released last week. And can you blame them? As the current laughing stock of the SEC and a team lucky to be 3-2 on the year, it's not the best time to promote "This Is Who We Are." https://youtu.be/t3VOtlSLghE The video's comments section on YouTube erupted with negativity. It has since been wiped clean and removed from the page, but Auburn's 247Sports site has plenty of complaining. Here are a few examples:

-- "No dumb ass slogans... No piss poor dumb "Hype Videos"... ACTION. I want ACTION. I am freaking sick of all the talk."

-- We should just stop doing this stuff until we are actually good on the field.

-- Auburn can take all the "hype videos" along with the big new scoreboard and put it where the sun doesn't shine. I don't know about all of you but I've seen enough videos and hype about the new video board. that crap doesn't win football games. Sorry for the rant.

-- I'm sick of them also. Sitting in the stands Sat, watching all this fluff. All I could think about is this team is 0-2 in the SEC and we r playing SJS. GEEEZZZZZ.

-- Stupid hype video. So tired of these. I am truly concerned with Auburn's PR / Advertising firm if that is the best that we can come up with. Always been concerned about our AD and his boy Tim Jackson ever since they took over. The obnoxious "Aubietron", the dated stadium that needs upgrades, the cheesy slogans, the cheesy hype videos. Ready for our alumni donations and TUF money to be re-directed to better use.

Don't you love a frustrated and exhausted fan base coming into what will be a hostile Commonwealth Stadium next Thursday? Star wide receiver kicked off the team, quarterback controversy, a long fall down the rankings, etc.

Stay right where you are, Auburn.