Jack Gohlke the latest Kentucky heartbreaker to cash in on NIL

Kentucky makes money in March, even if you don’t suit up for the Wildcats. After slaying the college basketball blueblood, Jack Gohlke is cashing in with NIL deals.

Long before he knocked down 10 three-pointers against Kentucky in the NCAA Tournament, Gohkle was an accounting major at D-II Hillsdale College. Less than 24 hours after the NCAA Tournament victory, the future accountant was promoting tax software.

Gohlke teamed up with Turbo Tax for an 8-second social media ad. The amusing part is the setting. Instead of taking a shot on a basketball court, he posed for one at the team hotel.

Making my moves count behind the three point line 🤝 @turbotax making your moves count this tax season #MakeYourMovesCount #TurboTax #TurboTaxPartner #ad pic.twitter.com/uiarQohtU7

— Jack Gohlke (@jgohlke34) March 23, 2024

That wasn’t the only advertiser who turned to Gohlke after his NCAA Tournament heroics. He didn’t even need to win to sign this NIL deal.

The Golden Grizzlies took NC State down to the wire but fell in overtime in the Round of 32. Buffalo Wild Wings has branded itself as the sponsor of overtime in March Madness. Even after the loss, they sent the Oakland sharpshooter a large spread to promote the six free boneless wings they’re giving to fans following the overtime game.

Sent the game to overtime so that meant more great times @bwwings AND six free boneless wings. This March Madness, order using Blazin' Rewards before the last game of the day goes into overtime to receive the offer #OvertimeDeal #NIL #sponsored pic.twitter.com/MsPajxs1aE

— Jack Gohlke (@jgohlke34) March 25, 2024

It feels like you’re experiencing deja vu, you are not alone. This has happened before in the not-so-distant past.

When Kentucky was shocked as the No. 2 seed in the 2022 NCAA Tournament, Doug Edert was the conquering hero for Saint Peters. The Peacocks won in overtime, setting up Buffalo Wild Wings to sponsor the mustachioed sharpshooter.

John Calipari has helped Kentucky basketball players score generational wealth over the last 15 years at Kentucky. Now he’s also helping opponents make money in March.

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