The NCAA continues to move towards giving athletes name, image, and likeness rights. This morning, the organization announced that the Board of Governors supports the proposed rule changes to allow athletes to receive compensation for endorsements and promotions. From here, the plan will move to the rules-making structure in each of the NCAA’ three divisions for further consideration, with a vote expected to take place in January to take effect at the start of the 2021-22 academic year.
Some details from the press release:
At its meeting this week, the Board of Governors supported rule changes to allow student-athletes to receive compensation for third-party endorsements both related to and separate from athletics. It also supports compensation for other student-athlete opportunities, such as social media, businesses they have started and personal appearances within the guiding principles originally outlined by the board in October.
While student-athletes would be permitted to identify themselves by sport and school, the use of conference and school logos, trademarks or other involvement would not be allowed. The board emphasized that at no point should a university or college pay student-athletes for name, image and likeness activities.
More details should come out in a teleconference scheduled for later this morning.