WATCH: Kentucky Football launches "BBNIL" campaign
Still via KyWildcatsTV
Last night, the Kentucky Basketball program released its “BBNIL” video to show support for athletes profiting off their name, image, and likeness. Today, the football team followed suit. Watch below as UK Director of Athletics Communications and Public Relations Susan Lax describes how Kentucky prepares its players for the NFL and beyond. The backdrop of past PR campaigns and Kroger Field is a nice touch.
A best-in-class suite of benefits offered through #TheKentuckyRoad, and unparalleled resources to build your brand with the backing of the best fan base in America: the #BBN.
Welcome to the #BBNIL era #ForTheTeam 😼🏈 | #WhyNot? pic.twitter.com/zuIdr3ovUd
— Kentucky Football (@UKFootball) July 2, 2021
As Freddie Maggard would say, hurry up, football season.
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