WATCH: Kentucky Football launches "BBNIL" campaign

Screen Shot 2021-07-02 at 11.42.18 AM
<small>Still via KyWildcatsTV</small>

Still via KyWildcatsTV

Last night, the Kentucky Basketball program released its “BBNIL” video to show support for athletes profiting off their name, image, and likeness. Today, the football team followed suit. Watch below as UK Director of Athletics Communications and Public Relations Susan Lax describes how Kentucky prepares its players for the NFL and beyond. The backdrop of past PR campaigns and Kroger Field is a nice touch.

As Freddie Maggard would say, hurry up, football season.

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